Boost Your Website Performance with a Free Keyword Report
Introduction to Search Engine Optimisation
If your website isn’t generating more customers or more leads, chances are it isn’t being found in search results. That’s where search engine optimisation (SEO) comes in. SEO ensures your site is visible when people use Google, Yahoo, Bing, or any other search engine to look for services like yours.
One of the quickest ways to uncover opportunities is by requesting a free keyword report. Unlike a general website SEO checker, which highlights SEO issues like broken links or missing meta descriptions, a keyword report focuses on the search terms your customers are already using – and shows you how your competitors rank for them.
At Toast, we don’t just hand over raw data. We analyse the results, highlight gaps, and give you a clear plan for targeting the relevant keywords that bring in more traffic and convert that traffic into paying customers.
Talk to Charlotte about solving your SEO challenges.
My primary role at Toast is managing the digital team. This job covers the day-to-day management of projects and support as well as responding to support requests, and performing fixes and additional project work for our clients. Get in touch, and we can chat about your SEO needs.
Understanding Website Performance
Your website is far more than a simple digital brochure. It should work seamlessly for both visitors and search engines. When the structure is confusing or technical errors appear, your search rankings suffer.
Some of the most critical performance areas to get right include:
- Page speed: Slow loading times drive visitors away and increase bounce rates.
- Mobile responsiveness: A mobile-friendly site is essential for most users browsing on their phones.
- Technical issues: Problems such as duplicate content or JavaScript rendering errors can block performance and visibility.
- XML sitemaps are vital for helping search engines properly crawl and index your site.
A site audit or page SEO checker flags these problems. Tools like Google Search Console highlight errors, while Toast digs deeper to fix issues and optimise your site for performance. Pair this with a free keyword report, and you’ll see how your site performs and what it should target.
Keyword Research and Planning
Strong keyword research is the backbone of SEO. If you’re not targeting the relevant keywords your users are typing into Google, your web pages won’t appear where they should.
A free keyword report gives you:
- A list of high-volume phrases with their monthly searches
- Competitor insights, showing where others are ranking
- Content opportunities you haven’t tapped yet
With these insights, you can build content that matches user intent and attracts organic traffic. Toast turns this data into a practical content plan, improving your SEO ranking and generating more leads.
Technical SEO
Without technical SEO, even excellent content fails. A proper SEO audit looks for:
- Broken links and redirects
- Duplicate content that confuses search engines
- Server errors that disrupt uptime
- JavaScript rendering issues are blocking crawlers
- Missing or poorly used meta tags and meta descriptions
A website SEO check tool produces a detailed report of these technical issues. But at Toast, we don’t stop there. We fix broken links, restructure internal linking, and optimise your site content so it’s easy for search engines to crawl and index.
On-Page SEO
On-page SEO ensures each page tells users and search engines exactly what it’s about.
Key steps include:
- Writing clear page titles and meta tags with relevant keywords
- Creating compelling meta descriptions to improve clicks from search results
- Improving internal linking between related pages
- Running a content check to keep text optimised and useful
- Ensuring clean URLs, headings, and layouts support page SEO
A free keyword report enhances this by showing you which terms to weave into your site content, ensuring your pages rank for the relevant searches.
SEO Tools and Features
There’s no shortage of SEO tools, from basic free SEO audits to advanced white label SEO reports. A website SEO checker can:
- Highlight SEO related issues like missing tags or slow load times
- Check your backlink profile
- Track your SEO ranking across different search engines
- Provide a quick overview of your SEO score
At Toast, we combine keyword insights, Google Analytics, Search Console, and third-party tools. We don’t just give you numbers – we provide actionable insights and help you apply them.
Common SEO Mistakes
Mistakes that hold websites back include:
- Overusing keywords instead of writing naturally
- Ignoring duplicate content
- Letting broken links build up
- Forgetting to optimise for mobile
- Using outdated black-hat tactics
A free SEO audit with a website SEO checker reveals these, but pairing it with a free keyword report tells you what’s broken and where the real growth opportunities lie.
Advanced SEO Strategies
Once the foundations are in place, advanced strategies can take your site to the next level in search rankings. These include:
- Using schema markup and structured data gives search engines a clearer context about your content.
- Strengthening your internal linking to guide users and improve crawl efficiency.
- Growing your backlink profile with high-quality links from trusted websites.
- Carrying out regular site audits to spot issues early and keep improving.
- Optimising content for video SEO, tapping into one of the fastest-growing search areas.
At Toast, we combine these techniques with in-depth keyword research, ensuring every change is designed to connect with the people actively searching for your products or services.
Content Marketing and SEO
SEO and content are inseparable. A free keyword report reveals what your audience is searching for, and a strong content check ensures your writing delivers answers.
Best practices include:
- Publishing blogs around relevant keywords
- Adding internal and external links for authority
- Optimising multimedia for performance
- Sharing content on social media to attract backlinks
Toast helps businesses turn keyword data into a clear content plan aligned with SEO goals.
Small Business SEO
SEO can overwhelm some small business owners, but it’s one of the most effective ways to grow.
Starting with a free keyword report is a smart move. It shows you where the opportunities are, what competitors are doing, and how to get more visibility in search results.
Toast makes SEO achievable for small businesses, combining Professional SEO tools with expert fixes and strategies that scale.
Measuring SEO Success
SEO is measurable. With Google Analytics, Google Search Console, and reports from SEO checker tools, you can track:
- Growth in organic traffic
- Shifts in search engine rankings
- Click-through rates from search results pages
- Engagement with specific web pages
Toast translates these numbers into actionable data that keeps your strategy moving forward.
Conclusion
A website SEO checker highlights problems. A free keyword report highlights opportunities. They show you where you stand and where you should be heading.
At Toast, we combine these insights with hands-on expertise to fix issues, optimise your site, and build a sustainable SEO strategy that drives more traffic, generates more leads, and wins more customers.
If you want to see where your opportunities lie, request your free keyword report today. It’s the first step towards more competent SEO and better business growth.
