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Redesigning & Applying Hospital Branding

Bringing new life to Private Hospital Branding - The Foscote Hospital

Hospital Branding Rebranding

Challenge

The Foscote Hospital is an independent private hospital in Banbury, providing a wide range of healthcare services and treatments to self-pay and privately insured patients. They approached Toast to redesign their existing brand and website. We relished the challenges involved in repositioning their Hospital Branding.

Approach

Using mood boards and sketched concepts we established a design style and direction with the client. We then developed the initial concepts to polished visuals from which the final logo was developed.

Solution

A natural, soft fern style shape was developed to symbolise growth and regeneration which included a heart at the centre to represent health. This was created to be used as a stand-alone icon for digital use and social media applications.

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Project Team

Toast created both our new branding and website. We've been delighted, not only with the results, but also with the ease and transparency of the process. The team have been a pleasure to work with, providing great creativity, advice and expertise combined with patience and good humour. It's fantastic to have such a great company on our doorstep and we recommend them very highly.

Deborah Watson
Marketing Manager
Hospital Branding Concepts

Signage

The finalised logo was applied to signage in various locations around the hospital and main entrance. 

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Hospital Branding Signage

Website

Toast then created The Foscote Hospital’s new website. This included:

  • Website design
  • Website build in WordPress
  • SEO
  • Persona planning
  • User experience and user journey
  • Website hosting

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Hospital Branding Wordpress Website

Brochures

Brochures were created to promote different sectors of the hospital. Natural shapes within the logo were used as part of the design.

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Hospital Branding Marketing Materials