Reinvent the design of Middlesex FA annual review

Kicking off a new Annual Review design for Middlesex Football Association

The team at Toast were fantastic. They turned a vague brief into an engaging piece of literature in no time at all. We’re incredibly proud of the final result and I would have no hesitation in working with Toast again in the future.

Ashley Joseph

Marketing and Communications Officer

Challenge

To turn Middlesex FA’s annual review into a visually appealing information and marketing document.

Approach

Using mood boards and sketched concepts a design direction was established. Concept layouts were then created before being worked up into more polished visuals which then formed the design template for the rest of the annual review.

Solution

Toast created a 24 page annual report using a mixture of bold graphics, pull quotes, infographics and large images. The design, although new, still considered Middlesex FA’s corporate colours and fonts.