To turn Middlesex FA’s annual review into a visually appealing information and marketing document.
Using mood boards and sketched concepts a design direction was established. Concept layouts were then created before being worked up into more polished visuals which then formed the design template for the rest of the annual review.
Toast created a 24 page annual report using a mixture of bold graphics, pull quotes, infographics and large images. The design, although new, still considered Middlesex FA’s corporate colours and fonts.
The contents page was structured as a typical 4-3-3 football formation to make the information visually appealing.
Large quotes and images were used to make the design really stand out.