The team at Toast were fantastic. They turned a vague brief into an engaging piece of literature in no time at all. We’re incredibly proud of the final result and I would have no hesitation in working with Toast again in the future.
Ashley Joseph
Marketing and Communications Officer
Challenge
To turn Middlesex FA’s annual review into a visually appealing information and marketing document.
Approach
Using mood boards and sketched concepts a design direction was established. Concept layouts were then created before being worked up into more polished visuals which then formed the design template for the rest of the annual review.
Solution
Toast created a 24 page annual report using a mixture of bold graphics, pull quotes, infographics and large images. The design, although new, still considered Middlesex FA’s corporate colours and fonts.
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Project Team
Sectors
Sport
Contents page
The contents page was structured as a typical 4-3-3 football formation to make the information visually appealing.
Annual Review
Large quotes and images were used to make the design really stand out.
Infographics
Infographic designs were used throughout the report to highlight certain facts and statistics.
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