Catalogue design & marketing.

Challenge

KOHLER^® UK is a long-standing US brand that has established itself in the UK market as being synonymous with quality and innovation.

The challenge for the UK marketing team, based in Cheltenham, was to build a reputation with resellers as a supplier with the range and quality their customers are looking for whilst establishing and reinforcing their clearly defined US brand identity and values with UK consumers.

They looked for a new creative design partner that they could rely on to deliver this through a range of different channels, from eye-catching flyers and engaging brochures through to POS and Catalogues that deliver sales. They turned for Toast to help with delivering their technically challenging Catalogue Design & Marketing Support while adhering to strict brand guidelines, schedules and budgets.

Approach

We were more than happy to help and wasted no time establishing a deep and thorough understanding of the brand, from its history and positioning in the US market to the detailed guidelines provided on its’ values and application of its visual identity.

At the same time, we worked on creating and agreeing on publication schedules and embedded the best working practices between our creative team and their marketing team.

This practical and professional approach was to become critical in ensuring the delivery of everything from brochures and catalogues through to in-store promotional materials and exhibition stands, on brand and on time.

Solution

The first project, a 300+ page catalogue with thousands of different products spread over the extensive Kohler range, was due for the end of the calendar year.

Schedules had to allow for the impact of mandatory Christmas holidays, with previous years’ versions impacting on marketing staff and printers holidays and weekends, ultimately creating delays and additional costs.