Fulfilling Richard Mille’s European Print Advertising Requirements
Creating and delivering Richard Mille's European print advertising artwork
Richard Mille approached Toast to help manage and fulfil their European print advertising needs in glossy magazines and publications.
Richard Mille require multiple adverts, in various sizes created for a range of publications which all have their own printing specifications. To handle these requirements an online specification sheet is used which Toast and Richard Mille can access and update with new advert requirements as and when they are needed.
Using Richard Mille online artwork library, Toast can create and update and supply artwork tailored for the various publications to their print specifications to a short deadline, in a very cost effective way.
While normally a Hi-res PDF would suffice, some publications require a Pass4press PDF setting which enables the advert to be printed in newspaper based media. This also involves making sure the images have a ink coverage of less than 240%. Other publications require specific PDFs created with certain colour profiles and ISO/FOGRA settings.
A range of sizes is needed showcasing various watches targeted for their specific audiences, across a range of different publications.