Richard Mille European advertising.
Delivering creative advertising.
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Challenge
Richard Mille approached Toast to help manage and fulfil their European print advertising needs in glossy magazines and publications.
Approach
Richard Mille require multiple adverts, in various sizes created for a range of publications which all have their own printing specifications. To handle these requirements an online specification sheet is used which Toast and Richard Mille can access and update with new advert requirements as and when they are needed.
Solution
Using Richard Mille online artwork library, Toast can create and update and supply artwork tailored for the various publications to their print specifications to a short deadline, in a very cost effective way.
Technical Specifications.
While a Hi-res PDF would usually suffice, some publications require a Pass4press PDF setting, which enables the advert to be printed in newspaper-based media.
This also involves making sure the images have an ink coverage of less than 240%.
Other publications require specific PDFs created with certain colour profiles and ISO/FOGRA settings.
Get your adverts designed
Advert design.
A range of sizes is needed to showcase various watches targeted for their specific audiences across various publications.
We ensure that the advert artwork is fully prepared in accordance with all of the publication’s requirements.
