We were asked to create the logo and overall branding for this mobile game bus that brings arcade classics and popular computer games to parties for all ages.
Our cliented wanted the logo to be instantly recognisable as a gaming-related company and to tap into retro-style gaming graphics to resonate with the parents who would be booking the service.
We developed a fully-bespoke logo design that was inspired by retro gaming graphics to create a bold and memorable logo design that instantly communicated the nature of the business. This was rolled-out across other aspects of the branding including the vehicle livery and website.
Overall, the branding is bold, striking and memorable and clearly connects with the target market (booking parents) and end-users (kids of all ages!).
This project really took in every element of the experience for the end-user.
We worked with the client to make sure EVERYTHING that the customer experienced was on-brand and working hard.
This included the design for both the exterior and interior of the game bus itself.
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This project was far more than just the creation of the logo. We created an overall brand style for the company and applied it across a range of materials.
All the design work for icons, illustrations and other materials was completely bespoke – no stock images or illustrations were used so BTGO has a completely unique set of brand assets to use moving forward.
We also designed and built a bespoke WordPress website for information and online booking.
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The project went through the full design process – from initial research and mood boards to concept generation and development.
The initial briefing for the project was clear and target audiences were identified which made it easier to produce a range of on-target concept designs to get the project started.
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