Bursting on to the Asian food scene soon, Hachacha brings an innovative answer to cooking a traditional Indian dish – in half the time. With curry branding and packaging created at Toast.
Hachacha is the perfect blend to make authentic ‘homemade’ tasting curry dishes. No more crying over chopped onions, diced garlic and painstakingly measuring spices. No more gloopy jar sauces. Each product has been fully taste-tested to ensure that you can get straight on with cooking without all the fiddly preparation work.
From sketch to completion.
Following initial discussions with the creators of Hachacha, we set to work on sketching out initial concepts and ideas for the branding and packaging, as we do with all branding projects. The sketches were presented to the client who picked their favourites to move through to the development stages, where we shape-up the style, colours and treatments to bring our ideas to life. And with a few rounds of amends and tweaks here and there, we were ready to apply the new identity to the range of four curry packs.
The end result is an eye-catching brand identity and pack design that has personality and flavour, setting them in good stead to add more flavours to the range in the future. Keep your eyes peeled for Hachacha on the shelves near you!
“Toast provided a first class service when it came to our design for our packaging. They were extremely cooperative with all the amendments made and were more than obliging and patient throughout the whole process. Thank you Adam.”
Talk to Toast today about how we can help you, call on 01295 26 66 44.
I’m the creative director at Toast, I look after our client’s design assets to ensure that everything we create for them looks how it should, works hard and is effective. I’m also involved in brand strategy and brand creation and I love getting involved with a brand as early as possible to bring those great ideas from the start. I encourage our designers to develop their skill sets and their craft, from idea generation to sketching before working on the mac.