A natural, soft fern style shape was developed to symbolise growth and regeneration which included a heart at the centre to represent health. This was created to be used as a stand-alone icon for digital use and social media applications.
The Foscote Hospital is an independent private hospital in Banbury, providing a wide range of healthcare services and treatments to self-pay and privately insured patients. They approached Toast to design their brand and website. We relished the challenges involved in responding to their Hospital Branding requirements.
As this was essentially a rebranding exercise, we used mood boards and sketched concepts we established a design style and direction with the client. We then developed the initial concepts to polished visuals from which the final logo was developed.
A natural, soft fern style shape was developed to symbolise growth and regeneration which included a heart at the centre to represent health. This was created to be used as a stand-alone icon for digital use and social media applications.
Toast then created The Foscote Hospital’s new WordPress website and applied the new hospital branding. This included:
Brochures were created to promote different sectors of the hospital. Natural shapes within the logo were used as part of the design.
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