Challenge
Zhoca is a brand new luxury drinking chocolate brand for the food service market. Toast were briefed to create a strong and recognisable brand identity for Zhoca, that would give it a good foothold in a busy marketplace. The product tastes great and our challenge was to create Hot Chocolate Branding that matched its fantastic flavour.
Approach
We’ve created a brand identity that features a melted chocolate background to allow consumers to quickly understand what type of product Zhoca is and then features a strong blue highlight and metallic silver to give a feel of luxury. We highlighted the “Z” of Zhoca to build a strong and recognisable brand identity on the packaging which is also used as a chocolate stencil on each hot chocolate drink.
Solution
The branding was applied to 2kg foodservice tins and individual sachets alongside the design of point of sale material. Zhoca can now be found in all VUE cinemas across the country and other outlets.
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Project Team
Sectors
Food & Drink
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