The final logo design was created with both a text-based and icon-based element, allowing the two to be used separately as required.
Challenge.
We were asked to create a simple and memorable logo for Dubtunes – an online media and music repository.
Approach.
Our client was keen to have a logo designed that would work as a highly recognisable icon design across social media channels and video. We explored the options of using the D and B from the business name to create the overall design for the icon and picking out the word Dub.
Solution.
Logo variations.
We created different formats for the logo to allow it to be used effectively across different media types and available space.
A simple three-colour palette was used to create strong contrast and legibility.
Application.
We also helped our client visualise just how the logo might be used across a range of marketing and promotional collateral.
Animation.
As the website serves-up video media, it was crucial that the logo could be animated to create intro and outro sequences to brand video content.
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