Our client.
Just Like Us was founded for a simple reason: growing up LGBT+ is still unacceptably tough.
Their mission is to empower young people to champion LGBT+ equality. Just Like Us want all young people to know that being LGBT+ is something to be celebrated.
LGBT+ young people still face unacceptable levels of lesbophobia, homophobia, biphobia and transphobia – 85% still regularly hear homophobic remarks (Prescient for Just Like Us, 2019). These experiences can have a life-long negative impact and, while young people are struggling, their teachers and peers are rarely equipped with the information they need to support them.
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Building on a strong visual identity.
Just Like Us already had a strong visual identity for us to work with on this brochure design project.
With such a great colour scheme and visual elements to work with, the design of the brochure simply built upon what was already there.
We often work with clients that have cohesive branding already mapped out – it does make designing additional marketing materials so much easier.
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