Flyer design
We design flyers, postcards and other promotional ephemera for big and small brands.
Make your flyers more effective!
With everything going digital, it can be easy to overlook the humble flyer – but this form of advertising can still be very effective when it’s done well. It even goes by different names, some of which include:
- Leaflet
- Handout
- Pamphlet
- Brochure
- Circular
- Notice
- Advert
- Poster (if displayed rather than distributed)
- One-pager
- Sell sheet
- Marketing sheet
- Information sheet
- Promo sheet
Whether you want to promote an event, increase sales or market your product or service to a new audience, flyer design can be a cost-effective way to reach your target market.
Creative flyers.
If you need a creative flyer for an event or mailing, our creatives can create something to hit the mark.
We design and print a wide range of flyers for many types of businesses.
You supply the text and image content, and our design team will creatively artwork your flyer.
Book a consultation call with Mark.
Mark is a co-founder and Design Director at Toast. Since 1997, he has been helping clients create the very best printed materials, including all forms of exhibition stands.
Book a call today to discuss your pop-up banner stand design needs, and he can talk you through the various options.
Effective ephemera!
Flyers are still an effective way to reach a large audience for a relatively low cost. However, it is important not to try to do too much with a flyer.
Keep your message focused.
It’s important to keep the call to action on your flyer focused on a single idea. This might direct recipients to a specific page on your website or encourage them to call a phone number.
Whatever it is, you must create a reason for them to do so – a discount, a limited-time offer or a first-come-first-served deal.
Your flyer design should evoke a sense of urgency to respond to be more successful.
If you need to say more on your flyer, you may want to consider a leaflet instead.
High-end flyers.
When you need a little more than just the creative, we can help you create a flyer that works as part of your larger marketing activity.
Talk to us about what you want to achieve, and we’ll help you create a flyer for a larger campaign.
Quality print.
The tactile quality of your flyer is another crucial consideration. If you are investing time and money in design, don’t scrimp on the printing.
Short-run digitally printed flyers can still be cost-effective when printed on quality stock, so we’ll advise you on the best options for your flyer.
Every piece of printed communication that a potential customer receives from you says something about your brand, so if they pick up a flimsy, poorly printed flyer, it’s not going to say great things about your business.
Our studio.
The best creative is done by a team that works together.
Toast is based in a Victorian townhouse in Oxfordshire, and all the team members work in the studio to generate the best creative work.
We’re not a small agency; we do all our flyer design in-house with our team: no freelancers or outsourced projects.
Professional design.
Just as the print of your flyer is important, so is the design.
While it might be tempting to try and do this yourself or use a cheap online service, this really can be counter-productive.
At Toast, we produce flyers for small businesses and large corporates – our experienced design team will create the perfect design that’s on-brand and communicates effectively.
Flyer design FAQs
What types of flyers does Toast Design create?
We design various promotional pieces, from single-sheet event flyers and postcards to folded promotional ephemera, all tailored to enhance small-scale and large-scale marketing campaigns.
What’s the difference between a basic and a high-end flyer?
Basic/creative flyers are ideal for events or mailings. You supply text and images, and we create an eye-catching layout. High-end flyers are crafted as part of a broader campaign, fully integrated with your branding and marketing strategy to enhance effectiveness.
How do I prepare content for my flyer?
Simply provide the text and high-resolution images you’d like to use. We’ll take care of the rest, designing and artworking your flyer for print or digital distribution.
Can flyers still be effective despite all the digital noise?
Absolutely! Well-designed flyers catch attention physically, convey information quickly, and drive engagement, often prompting recipients to visit your website or follow a campaign hashtag.
How should I structure messaging and calls to action?
Aim for focus and clarity. Use one key offer or invitation (e.g., a discount, website visit, or phone call). Adding a sense of urgency, such as “limited-time” or “first-come, first-served”, boosts response rates.
I need to include more details – should I use a flyer or a leaflet?
If your content is more extensive, opt for a leaflet (2-8 pages) or booklet. Flyers are ideal for concise, focused messaging, while leaflets offer more space and strategic depth.
