Website audit.

We use the same tools as many other website auditors, but we don’t just send you a report.

From Toast, you’ll get an interpretation of the results, a breakdown of what needs to be done and costs for doing so.

We do more than just run and automated audit if you need more in-depth results.

When we run a free audit on your website, we will look at several areas. These include:

• Website loading speed
• The quality of the build
• The quality of the site content
• Required content (such as meta descriptions and ALT tags)
• Broken stuff (images, scripts, links etc)

The final report will show you everything on your website that needs to be addressed – and we can help you sort it.

This is a much deeper dive into your site including technical, UX, content and SEO.

Our paid audit includes all the automatic tests from our free audit, but also involves a detailed manual review to uncover issues that automated tools might miss. The additional work includes:

• Technical Audit – A full assessment of site speed, security, mobile-friendliness, and code health, identifying any performance bottlenecks or technical SEO issues.
• UX & Accessibility Review – A manual evaluation of user experience, navigation, design consistency, and accessibility compliance to ensure your site is intuitive and inclusive.
• Content Analysis – A deep review of your key pages to assess content clarity, engagement, structure, and effectiveness in supporting your SEO goals.
• SEO Audit – A thorough review of on-page SEO, keyword performance, backlink profile, and overall search visibility, with actionable recommendations for improvement.
• Competitor Benchmarking – An analysis of how your site compares to key competitors, identifying opportunities for improvement and growth.
• Actionable Recommendations – A clear, prioritised report outlining what needs to be fixed, why it matters, and how to implement the changes for the best results.

Charges depend on the size of your site.

Larger sites take longer to audit, so the larger the site, the more time required.

Charges for full site audits start at £240 ex VAT for a three-hour auditing session.

If your site has 1000s of pages, more time will be needed, so for larger sites, it’s best to have a chat first to run through the options.

We often recommend that you start with a free audit and go from there.

Whilst we use Tools such as SEM Rush to check sites automatically, the results need some human interpretation.

All websites are different, and therefore we need to consider the results inline with your business, budget and online strategy to suggest the best way forward in fixing your site.

We often find that there are lots of small fixes that need doing on websites – the most common by far is missing ALT tags on images.

These fixes are simple and you can often fix these yourself – once we’ve shown you where they are.

Our website audits follow the following process:

1. The initial automated scan of your site (this is free)
2. A full report on everything that needs addressing (this is also free)
3. Outline suggestions for what you need to do (again, free)

The next audit stage includes the work required to fix your website.

1. The removal of false positives in the audit results (site audits might flag things as errors that are actually intentional, such as a no-index tag on a page for example)
2. Fixing the easy stuff (missing meta descriptions, duplicate title tags, missing ALT tags)
3. Addressing the site speed
4. Fixing errors or problems with the site build
5. Removing render-blocking resources (always a big issue with most sites)
6. Editing the site content to be fully optimised
7. On-page SEO

The above steps take time and should all be completed before you spend any serious money on SEO.

When everything is completed, we then run a second audit to show you how much has been fixed and a full SEO site audit to re-check all the content and SEO.

When we first audit your site, it will get a score out of 100: most sites we look at score between 60 and 75 to start with.

This is the baseline for the site. When we start to fix things, your score will improve.

When we’re done, we aim to get your site score as close to 100 as possible, and we’ll show you the audits to prove it.

This means that you can be confident that your site has definitely been improved – you can see the results for yourself.

Fixed and remains fixed

Now that the hard work has been done to fix your site, you can opt to help keep it that way with weekly site audits, sent to you via email.

If you have several people working on site content, these rolling site audits are invaluable as you’ll be able to see if things have been missed or need adressing when they arise.

There are many things that can cause issues on your website.

Here are a few of the main problems that can be solved relatively easily.

Site speed.

If your site is slow, it may be as simple as upgrading or moving your hosting. Cheap hosting if often the most common cause of slow websites, so investing a little more in your hosting can speed up your site.

Too many plugins (WordPress).

If your WordPress site has lots of plugins installed, this too can slow down your site – audit your plugins and see which ones you really do need and remove old ones that are no longer used.

Slow DNS.

If your DNS provider is slow, this can add extra milliseconds to your loading time – using a service like Cloudflare can speed this up.

Image and meta errors.

Images with missing ALT tags and duplicate meta descriptions will lower your score, so check your site to make sure these are all correct.

We’ll show you what you can fix.

Getting better scores on your site can be achieved by actioning points yourself – when we do an audit, we’ll tell you what you can fix safely so you can reduce the costs of any remedial work.