Hightone Restorations – Rebrand to Reposition.

Item: Hightone Restorations – Rebrand to Reposition
Rating: 5
Author: James Weedon

Rebranding a classic and vintage car restoration company.

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We’re really pleased with how the project has been run and managed. It’s been a smooth, highly engaging and consultative process throughout and we’re delighted with the end result. You’ve exceeded our expectations in delivering on our brief which was was to come up with a fresh new modern logo and a striking brand to relaunch our business. And all achieved within a tight deadline.

James Weedon
Director

Challenge.

Hightone is an established classic and vintage car restoration business. They felt their existing brand was dated, so they approached us as a rebranding company for a brand refresh which could be unveiled at an upcoming motor show.

Approach.

We visited Hightone’s workshop to get a feel of their set up and processes. Using mood boards and sketched concepts a design style was established and narrowed down to a final logo.

Solution.

A recognisable vintage car shape was incorporated into the logo. Part of this was the high wheel arch, which was used as a graphic device across exhibition stands and stationery, including letterheads, business cards, and compliment slips.

Talk to us today about your branding requirements.

If you want to discuss what options are available, drop us a line and we would love to talk through how we could help you and your brand.

Talk to us about your logo design.

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