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Hightone Restorations – Rebrand to Reposition.

Rebranding a classic and vintage car restoration company.

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Hightone NEC

Challenge.

Hightone is an established classic and vintage car restoration business. They felt their existing brand was dated, so they approached us as a rebranding company for a brand refresh which could be unveiled at an upcoming motor show.

Approach.

We visited Hightone’s workshop to get a feel of their set up and processes. Using mood boards and sketched concepts a design style was established and narrowed down to a final logo.

Solution.

A recognisable vintage car shape was incorporated into the logo. Part of this was the high wheel arch, which was used as a graphic device across exhibition stands and stationery, including letterheads, business cards, and compliment slips. 

Hightone stationery

If you want to discuss what options are available, drop us a line and we would love to talk through how we could help you and your brand.

Hightone NEC2
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