Hightone Restorations – Rebrand to Reposition
Rebranding a classic and vintage car restoration company
We're really pleased with how the project has been run and managed. It's been a smooth, highly engaging and consultative process throughout and we're delighted with the end result. You've exceeded our expectations in delivering on our brief which was was to come up with a fresh new modern logo and a striking brand to relaunch our business. And all achieved within a tight deadline.
Hightone is an established classic and vintage car restoration business. They felt their existing brand was dated so approached Toast for a rebrand which could be unvelied at an upcoming motor show.
We visited Hightone’s workshop to get a feel of their set up and processes. Using mood boards and sketched concepts a design style was established and narrowed down to a final logo.
A recognisable vintage car shape was incorporated into the logo. Part of this was the high wheel arch which was used a graphic device accross exhibition stands and stationery.