Catalogue Designers.

Most catalogue projects we work on don’t start with the look and feel. They start with planning and ideas for the catalogue’s format, content and structure.

This is still creative work, but it is more focused on making the catalogue more effective than simply designing it.

We’ve worked on large catalogue projects for clients, including Kohler, Mere Bathrooms and Hines of Oxford.

Some of these catalogue projects come in over 200 pages, so there’s far more to managing them than just having a great designer.

We lead all catalogue design projects with a good dose of planning.

You may want to change the size of your catalogue, make it easier to use or make it more cost-effective.

These types of challenges can’t be solved just by design. Our catalogue design experts can help you with the planning, formatting, indexing, page-optimisation (products-per-page), structure and layout of your catalogue before we start looking at design and artwork.

We’ll also talk to you about the objectives for your catalogue – is it a sales tool to generate orders, or should it increase enquiries via phone – the requirement for every catalogue we work on is different. Your objectives should be hard-wired into the project brief.

Catalogues serve as a one-stop solution for any organisation that sells an extensive range of items or products with various specifications.

Creative design can be challenging when there is often much information (both text and data) to convey. This is where the creative experience we have at Toast kicks in.

The balance between the aesthetic and the information is often a fine one and a reason why you need more than just a regular print designer.

Catalogues are often used as directories or technical information – pairing this with professionally shot images, and a creative grid-based layout increases brand promise and adds value to the sales process.

Toast has helped companies sell everything from plastic connectors in every colour under the rainbow in nearly as many different sizes to customers selling luxury products that have included designer bathrooms and kitchens to sports cars, jets and yachts.

Getting the balance correct between conveying the technical specification and the inherent benefits and features of the products or services is a hard-earned skill.

Is this a brand-new catalogue, or are we updating an existing one?

A. We always look to gain as much customer feedback as possible and find out what our clients’ customers liked, didn’t like or felt about previous catalogues.

This feedback extends to third-party users such as sales teams and marketing staff that may use a catalogue daily.

B. If it is new – we will want to fully understand what has changed to require the creation of the catalogue, i.e. have sales processes changed? Has the product range suddenly grown etc.?

How will the catalogue be used – is it handed to a customer or used to support the sales process by salespeople or other third parties?

Having a clear understanding of the personas of the users from the very beginning can ensure the structure and layout of the catalogue are easy to use and deliver the correct information to the right users at the right time.

Is the product range fixed, or is it likely to change or be updated soon?

We always look to gain as much customer feedback as possible and find out what our clients’ customers liked, didn’t like or felt about previous catalogues.

This feedback extends to third-party users such as sales teams and marketing staff that may use a catalogue daily.

If it is new – we will want to fully understand what has changed to require the creation of the catalogue, i.e. have sales processes changed? Has the product range suddenly grown etc.?

When creating a catalogue that may well be the first, last, and enduring aspect of your brand in the eyes of your customer, it is essential that you get it right and work with a team of specialists.

Since forming in 1997, Toast has worked on thousands of projects and created brochures and catalogues in every shape and format.

This experience allows us to bring more to the project than the design and artwork.

You’ll find us a proactive, creative partner full of ideas and solutions; we are not a team you’ll need to spoonfeed.