Broadbean promotional brochure
Promotional brochure design for a recruitment technology business
Broadbean Technology helps recruiters reach candidates in a fast, effective and efficient way. A global recruitment technology business, they work with complementary tech businesses and job boards.
Designing a promotional brochure.
Broadbean approached us for two promotional brochures aimed at specific sectors. The printed brochures promoted the company at exhibitions. We also created digital versions for email and website downloads. Subsequently we created adaptations, including one for the Australian market. We also worked on a German translation.
We worked with Broadbean to produce brochures targeted at two key areas: corporate and agency. The brochures highlighted how features of Broadbean’s technology helped recruiters search for candidates.
We took an illustrative approach to promote the technology. This visually attractive format helped avoid showing a series of screen shots.
The illustration style we chose complemented the market sector in which the company operates. We purchased the illustrations and then adapted them, changing colours and customising elements.
The clean minimal approach of the brochure layout was enhanced by the placement of the illustrations and graphic elements.
We also created infographics to complement the illustrations and overall look of the brochures.
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