Website design and build packages for small businesses.

Website Design Services

We design pixel-perfect websites that are UX-optimised and created to convert visitors into new business leads.

Our design and branding team will create the perfect web design for your small business: we do more than just make things look pretty; we design for UX and conversions and will design a site that looks great, works perfectly on all devices, and, most importantly, converts visitors.

Moving from Webflow to WordPress
Website design and build for small businesses

Best-practice website design for small business websites.

Designing an SME website is very different from your average design project. It requires a wide skill set and is a real team effort.

Website design is fluid and should be conversion-optimised. It’s outside the realm of print-based design and needs to take in considerations such as:

  • User experience (UX and UI)
  • Technical optimisation
  • Conversion rate optimisation (CRO)
  • SEO considerations
  • Google’s page speed tests
  • Animations
  • Micro-interactions
  • Colour theory
  • Content strategy
  • Performance optimisation
  • Server load and speed optimisation
  • Information Architecture

These considerations require a team experienced in all aspects of small business website optimisation – to a single designer, a website design project can be simply the ‘look and feel’ when, in reality, it is so much more than that.

Website design and build for small businesses
Website design and build for small businesses

The small business website design process.

Considering the above, there is more to a website design project than you might think.

Designing a website for a small business starts with planning the website, not with creating slick visuals.

Something we always say to small business clients is to write what they need the website to say before we start designing what it will look like.

Content should lead the design, not vice versa, so our process often looks something like this:

  1. What does the website need to achieve (business goals)
  2. Target audience
  3. Market trends
  4. Content strategy
  5. What keywords should the site rank for (SEO strategy)
  6. What is the structure of the site (SEO strategy)
  7. What types of content need to go on each page (SEO strategy)
  8. How competitive is your niche in the SERPs (search engine results pages)
  9. Content planning (structure and information architecture)
  10. Wireframes
  11. Look/feel design concepts (UX and CRO considerations)
  12. Key page design layouts (UX and CRO considerations)
  13. Block design (reusable content blocks)
  14. And more…

Note that the ‘design’ work does not start until point 11 above.

If you approach design alone as the solution, you will end up with a site that looks great but does nothing.

Note that we do have in-house copywriters at Toast, and we can help you with the copy for your small business website – getting this right is crucial.

Designing for the CMS (content management system).

Don’t get caught out on this one – make sure your design is bespoke, not some off-the-shelf thing that’s coloured-in.

Unfortunately, some website designers don’t always tell you what they are doing.

With popular CMSs like WordPress or Shopify, you can buy ready-made ‘designs’ for less than a hundred bucks and swap out the logo, fonts and colour scheme.

You may think you are getting a bespoke design, but in reality, you are getting a generic website design that 1000s of other companies use.

Small business websites mustn’t be built on the same clunky code as 1000s of other SME websites as Google can see these as clones – to really get your SME website surfacing in the search, a completely bespoke approach will set you apart from your competition.

This happens when ‘designers’ get used to using a specific theme, and all their website designs are designed to work with the theme they use rather than creating a design that works for your brand.

At Toast, we decouple the design and build process. The design team creates what you need, and the dev team builds it.

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small business website
small business website design package

Managing the content.

As a small business owner, the last thing you need is to constantly incur costs to manage your own website.

We use WordPress to build all the SME sites we create, which means you have control over everything—from the logo in the header to the menus in the website footer.

This means that once the site is built, you can manage all the content yourself, quickly making edits and updates to your site without incurring development fees.

This approach is crucial for SMEs as websites need to be flexible and cost-effective to maintain.

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Hosting the site.

Most SMEs don’t want the added hassle of managing a hosting account, so we take care of all that too.

We host our websites on Google Datacenters in London, and they are backed-up nightly with SSL certificates included in the fees.

As we manage the hosting for you, any issues that may arise are dealt with quickly by our in-house team.

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What else do we bring to the project?

As a design agency with over 25 years working in websites, print and branding, we know a thing or two about how to get the best SME website.

When you work with us, you’ll benefit from our input into the project from many different levels:

Strategy – the what, who, why and when

Planning – we’ve built 100s of large corporate websites, so your small site benefits from our experience

Design – our dedicated branding and web design team will guide you to best-practice designs for your site

Build – world-class website built on a bespoke WordPress CMS so your site is fast and SEO-ready.

Hosting – host your site on our WP Engine servers for the best speed and security there is

Support – we don’t leave you at go-live – we have ongoing support and SEO options

Everything we do for small business websites is done in-house by our own team of employees. We outsource nothing.

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Frequently asked questions.

Below are some answers to common questions about website design.

How much does SME web design cost?

We have a fixed-price package for SMEs and smaller sites – see below for details.

How long does it take to design a SME website?

As per the previous point, the larger the project, the more time it takes. Design time can be reduced if you have existing collateral or a set of brand guidelines.

Are the designs mobile-friendly?

100%. All the sites we design are optimised for mobile devices and work perfectly across desktops, tablets and phones.

Do you redesign small business websites?

Yes, if you have a current site that needs a refresh, we can redesign and improve it using your existing content.

Do you offer UX services for smaller businesses?

Our design team is experienced in best-practice website design, which includes UX and CRO.

Do you do SEO?

Yes – your site will be fully optimised before it goes live, but it you want additional monthly SEO help, we can provide that too.

Can you provide hosting?

We can host the site for you, or you can set up your own hosting account and once complete, we’ll move the site there.

Is my site mine once it’s done?

Once you have paid your invoice, the site is 100% yours. We retain no ownership of the code, so you are not tied-in to us for anything moving forward.

Do you only do SME sites?

We do all kinds of websites for large and small clients. We belive that just because you are a small business, it doesn’t mean you should have a cheap, poorly built site.


Are you local?

We’re based locally in Oxfordshire and work with clients across the UK. We do all our work in-house; nothing is outsourced or done off-shore.

I have a site on a different CMS, can you move it to WordPress?

We do this all the time! We can move you site and redesign it, or move it and recreate the current design – whichever you prefer.

Do you provide ongoing support?

Yes, we have a range of support and SEO packages, starting from £40 per month. These can be used for anything on the site.

Small business website package.

Just because you’re a small business, it doesn’t mean you should end up with a cheap website.

Small Business website packages.

If you are a small business, your website is the most important part of your marketing toolkit, so we have a website package that gets you a bespoke-built website on the WordPress CMS.

The package includes:

  • Initial keyword and competitor research
  • Best-practice website design for your brand
  • Website bespoke build on a search engine-optimised theme
  • Free use of our premium plugins*
  • Visitor forms
  • Cookie compliance (legal requirement)
  • Mobile optimisation
  • Basic on-page SEO set up
  • Google Analytics and Search Console integration
  • Blog set up so you can hit the content marketing
  • Social media integration
  • Technical optimisation
  • Up to 10 pages of initial content
  • Content editing for SEO
  • Free images to use from our image libraries
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Small Business website package costs.

For a basic 10-page, bespoke small business website, we charge £1500 ex VAT.

Note that this website package is designed specifically for small businesses that sell services, not products.

Contact us if you need an e-commerce website, and we’ll discuss options.

This package is limited to an initial number of 10 pages for your site.

As the site is built on WordPress, you can add any number of pages or posts you like.

*Free plugin use is extended to all clients who either host their websites with Toast or are on a Toast support plan.

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