Website rebuilds for small businesses at the five-year mark
We’ll redesign and rebuild your existing website so it’s ready for the next five years
At this size of business, you’ve already got a website, but what you want is more new leads from it
When your website no longer meets the needs of your small business
It’s that the one you’ve got was built cheaply a few years ago, hasn’t kept pace with the business, and nobody internally has the time or expertise to fix it properly. You need senior-level thinking – strategy, design, technical build, ongoing support – without the overhead of hiring for all of that in-house.
That’s the gap we fill. We work as the growth team you can’t afford to hire full-time.
Our approach
How we build you a new website that generate leads
Strategy before design
We start with what’s actually driving people away or stopping them from converting – not just a fresh coat of paint.
A bespoke, hand-coded build
No page builders, no bloated plugins slowing things down. Every site is coded specifically for your business.
Built to be found – by Google and AI
SEO and AI search visibility built in from day one, not bolted on afterwards.
Structured to convert, not just to look good
Every page has a job to do. We build around what makes someone enquire, not just admire.
Ongoing support, not a one-off handover
We don’t disappear after launch. Most of our clients keep working with us for updates, content and iteration.
Direct access to the people doing the work
No account managers relaying messages – you deal directly with the person building your site.
How we helped: Vita Mojo
The marketing team at VM had an old, Elementor-built website that no longer reflected the brand or delivered leads.
We worked with their design team to build a pixel-perfect new bespoke website that was designed to extend their reach in search, convert more traffic and better reflect their branding.
Why does your business need a new website?
Industry stats
3%
Higher conversion rate for sites loading in 1 second vs 5 seconds (Portent)
94%
of a visitor’s first impression of a business is design-related (CXL)
60%
of self-hosted WordPress sites do not pass Core Web Vitals (Colorlib, 2026 data)
2.4%
average B2B contact form conversion rate – 5%+ for top performers (Solve, 2026)
50%
of in-house marketers say they don’t trust their agency partnership (IPA survey)
20%
drop in conversions from a single extra second of mobile load time (sitebuilderreport.com)
How we helped: Better
The team at Better knew their website was letting them down. With SEO campaigns in the works, a new site was needed to make the investment worthwhile.
We redesigned and implemented their new branding and built them a new website worthy of SEO investment. The new site replaced a tired old page-builer site with improved machine-readable code, speed, content structure and on-page SEO.
What makes Toast a good web partner for SMEs?
We deliver exactly what your website needs
Hand-coded ACF theme
Built specifically for your site – not a template with your logo dropped in. We build sites properly and remove everything that can hinder you from getting found or mentioned in AI conversations.
SEO and AI visibility foundations
Schema markup, clean semantic HTML and structured content from the start. This simply has to be there – your site needs to be machine-readable if it’s going to get cited.
Lead capture built in
GravityForms and CRM-ready setup, so enquiries go where they need to. Whatever CRM you use, we can plug your new leads directly into it to ensure they don’t get missed.
Ongoing support options
Hosting, updates and content support after launch, scaled to what you actually need. Search is evolving rapidly, so we work with you to continuously improve your site.
What would more new leads mean to your business?
If your business shows up in more searches or gets mentioned more often in AI conversations, it can have a massive impact on your bottom line.
Why small businesses get underserved by most agencies
At this size, you’re often too big for a freelancer working evenings and weekends, but too small to be a priority client for a large agency.
You end up either overpaying for a process built for enterprise clients or underpaying for a template site that starts falling apart within a year.
We built Toast around the businesses that fall into that gap. You get the same strategic thinking and technical quality as a much bigger agency would offer a much bigger client, without paying for an in-house team you don’t need yet.
If your current site is holding your business back rather than helping it grow, that’s usually the first thing to fix.
Diligence done
Not all design agencies are the same – always check the facts
Founded in 1997
We’ve been around for over 25 years – we have the experience and business insight you need for your project.
Growth
We’ve seen year-on-year growth for over 20 years; we’re a solid business that will be around to support your growth.
We walk the talk
We’ve built our seven-figure business from our website – no other marketing channels. We generate all our leads via SEO and AEO.
We’re paid-up members of The DBA, and have been for 15+ years. We work to professional standards and practice.
We support Ecologi to offset our carbon footprint, plant trees and do our bit for Mother Earth.
We are accredited by GBC, which means we’re a great business to work for and with.
We’re a WP Engine Agency Partner – when it comes to hosting a website, people who mean business host on our managed WP Engine servers.
100% in-house
Your project will be completed by our in-house, full-time team of experts; nothing is outsourced or done offshore.
Fixed costs
No hidden costs or nasty surprises – if the spec does not change, you’ll only pay what you were originally quoted.
Quality guaranteed
We guarantee that what we create for you will be better than what you had previously across design, function, and outcome.
