Toast Blog

Highlights, insights and creative thinking from Toast.

The Toast blog is a collection of design-related articles, conceptual projects and personal blogs from the Toast team. Enjoy.

Brand vs Logo

Brand vs. Logo. What’s the difference?

Posted by Chris.

What’s the difference between a brand and a logo? These days the two are often mixed-up, even by designers, with the word ‘brand’ incorrectly used for a few different meanings, we’ll try to set the record straight. A new business enquiry that we often receive here at Toast is “I’m looking for an agency to…

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Moving WordPress to a new theme

Posted by David Foreman.

We quite often get asked to quote for moving WordPress to a new theme. Depending on how complicated your site build is, this can be an easy or complicated task! So you’ve been working on your website for 12 months, adding new content, optimising pages and promoting via social media. The site looks great, but…

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The benefits of sketching

Posted by Chris.

Sketching is a vital part of the design process with lots of benefits. The design process that we follow here at Toast is one that we have developed over the last 20 years, allowing us to achieve the best possible result for each project that we work on. Our process is fluid and flexible and can…

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What's your brand story

What’s your brand story?

Posted by Chris.

A compelling brand story is now seen as an essential element for all brands, both large and small. First of all, what is a brand story? It’s not a narrative that you read out in a presentation, and it’s not the copy about your brand on your website or the text in your product brochure….

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WooCommerce websites that we have recently launched

Posted by Laurence Caro.

Let us bring your WooCommerce website to life Here at Toast we build responsive WordPress and WooCommerce websites and have been doing so for the last 4 or 5 years. Using the flexibility that the powerful WordPress CMS offers, our experienced team of WordPress developers can deliver high-quality, bespoke e-commerce solutions for any business. We’re…

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Brand Workshop

Branding workshop for startups, that pay dividends.

Posted by Simon Browne.

Three reasons why you should invest in a Branding workshop and get your strategy right from the very beginning. In the last few years, we have seen an explosion in the number of startups in a whole range of sectors from food and drink through to brand new niche consultancies. This increase has meant that…

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Artisan Kitchen Branding

Artisan Kitchen branding and packaging

Posted by David Foreman.

Branding and Packaging Design for a foodie startup. The Artisan Kitchen produce Award-winning Preserves, Jams and Marmalades in the heart of Gloucester. The requirement was to develop the existing logo, create a brand styling for labels and packaging. Toast developed the existing logo so it was more legible and stronger on the label. We created…

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Creative design agency

14 ways a creative design agency can add value to your business

Posted by David Foreman.

Do you need the help of a creative design agency? If you’ve been handling all of your marketing, design and web presence in-house so far, it can seem like a huge jump to be joining forces with another company. If you (or your financial department) still need to be persuaded to get a new creative…

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e-sports team logo

Esports team logo design

Posted by David Foreman.

Whilst they are a relatively new phenomenon, esports teams still need great branding! This Esports team logo design is a recent micro-project. The esports market is already worth $194 million, and individual players can bring in earnings upwards of $1 million a year. Counter-Strike: Global Offensive is one game in particular that attracts some serious players. So…

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Working with a design consultancy

Design consultancy – the benefits of working with a larger agency

Posted by Kelly Dudley.

When your design ambitions outgrow freelancer capabilities, it’s time to bring in some extra creative clout to push your business forward; you need the benefits of working with a design consultancy.

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13 Tips to help Choose Between Graphic Design Agencies

13 Tips to Help Choose Between Graphic Design Agencies

Posted by Kelly Dudley.

 Choosing the right graphic design agency is an important first step in creating an ongoing and profitable relationship.

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Different formats for brochures

Different formats for brochures

Posted by David Foreman.

Using different formats for brochures can really make them stand out. Just because it’s a brochure, it doesn’t mean that it has to be A4. We’ve designed 100s of brochures – below are a few of the non-standard brochure designs we’ve produced.

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Happy Website

Website annual service

Posted by David Foreman.

To keep your website in tip-top condition you need to make sure it’s up-to-date and fully optimised. To make sure your website performs at its best in 2017, we recommend an annual service in January. Safety & security Our ‘WordPress service’ will update your site to the most recent version of WordPress and update all…

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display banner designers

Display banner designers

Posted by Mark Williams.

Creating engaging and informative display banner designs are essential when showcasing your products or services. Toast are display banner designers that have vast experience in creating stunning display materials. Let us help you to generate sells and promote key messages whilst maintaining a strong consistent brand. How do we do this? There are a number of things we…

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Oxfordshire Design Agency for Marketing Professionals

Posted by Chris.

Marketing professionals have enough stresses and pressures on them without their design agency causing more. Toast is a full-service Oxfordshire design agency and we truly appreciate the various demands put on hard working marketing teams and we’ve evolved our offering to reflect this. We understand that busy marketers do not want (or have the time…

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Wordpress for small businesses

WordPress for small businesses

Posted by David Foreman.

WordPress for small businesses makes good sense.  While the platform is perfectly at home as a CMS for many enterprise-level businesses, it’s also a perfect starting point for any small business site – it provides a rock-solid platform, allows you to manage your own content and can be scaled up as your online marketing grows. Below…

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Apprentice

New Apprentice

Posted by David Foreman.

We’ve recently taken on a new apprentice in the digital team. After a long search, we’ve just found our new team member! As well as offering work experience to local students, we decided to offer an apprenticeship for one simple reason; there’s no degree course out there at the moment that will get a student ready…

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Digital Marketing

Digital Marketing Banbury

Posted by David Foreman.

Based in the centre of Banbury, Oxfordshire, we work with B2B companies to improve their digital marketing. Your website and digital marketing should be an ongoing process; it’s not something that you can ‘set and forget’. Marketing in the digital realm needs to be reviewed often and continually tweaked to increase performance and conversations. Before…

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Blogging

How do I improve my marketing?

Posted by Simon Browne.

How do I improve my marketing? If you are asking this question then you are ahead of the game of those that think that their marketing can’t be improved. Convention suggests this is where we should sell in Toast but instead we will answer your question. To do this we keep things simple and focus on the most important (we don’t apologise if these seem obvious) questions, which are…

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Logo & Brand Design for Startup Businesses

Posted by Chris.

Creating an effective logo and brand identity for a startup business is vital to it’s success.

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Toast is Twenty - BOO YA

Toast celebrates 20 years

Posted by David Foreman.

This year marks the 20th anniversary of Toast design. Back in 1996, we cooked up the idea of setting up a design agency straight out of University. So in 1997, with no cash, no clients, no office and a weird company name, we decided to go for it – we figured we were skint anyhow,…

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Annual report designers

Annual Report designers

Posted by Mark Williams.

It’s coming to that time of year when you need to produce your next annual report, don’t see this as a chore but as an opportunity to create a report that works for you. Toast are annual report designers that help companies and organisations create something that’s more than just a report. We create a vehicle that promotes…

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Marketing Agency

Marketing Agency

Posted by David Foreman.

We’re a full-service marketing agency. If you’re looking to place all of your creative marketing requirements in one place, we’d love to talk to you. Toast are a large design and marketing agency based in Oxfordshire. We work with SMEs across the UK to plan, design and produce everything you need in your marketing toolkit….

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Brand-Audit

How do I audit my marketing?

Posted by Simon Browne.

Most marketing teams have a whole range of marketing materials; some of it new but most of it will be historic. In some cases pieces will have been created purely to address a short term tactical need but doesn’t necessarily support the overall brand strategy. Different creative teams may have created some with different expectations on brand or corporate styling. However you have got there, there is a feeling of needing to get to grips with what you have but where do you start? Can you be objective?

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Hachacha Curry Branding and Packaging made by Toast

Posted by Chris.

Bursting on to the Asian food scene soon, Hachacha brings an innovative answer to cooking a traditional Indian dish – in half the time. With tasty branding and packaging created at Toast.

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integrate-online-offline-marketing

Integrate online and offline marketing

Posted by David Foreman.

If you are looking to Integrate online and offline marketing, you’re it’s best to choose a full-service agency that does everything in-house. Using one agency for digital, another for print and a different one for branding can be tricky at the best of times, but if you are trying to integrate your marketing, we think it’s…

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Brand Auditing

Give your brand, design and marketing a full service

Posted by Simon Browne.

Give your brand, design and marketing a full service: Are you happy with your brand & marketing performance? Are you hitting your targets and achieving your goals? Would you appreciate an impartial opinion and help to Identify & resolve any issues?

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How designers and marketers can work better together.

Posted by Chris.

It’s no secret that design and marketing go hand in hand. Marketers understand that their business clients need a design agency to help with their campaign. However, it’s often the case that marketers see design in the wrong way. They see it as something they need to buy as quickly and as cheaply as possible.

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Brand audit

Audit your brand and marketing collateral

Posted by Simon Browne.

We’re all busy. Things get done quickly and on an ad-hoc basis, so over time it’s easy to lose sight of how well your brand & marketing collateral is working for you. We can help you to audit your brand and marketing collateral into one simple document. It’s a simple and pain-free exercise that will give you…

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Why design-led businesses benefit from using a full-service design agency.

Posted by Chris.

Design-led businesses are becoming more and more popular every day. Companies realise how important design can be to business. It can bring lots of benefits and lead to more sustainable success. A design-led business puts an emphasis on design and makes it the main focus of everything they do.

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