Toast Blog

Highlights, insights and creative thinking from Toast.

The Toast blog is a collection of design-related articles, conceptual projects and personal blogs from the Toast team. Enjoy.

Magazine design

Posted by Mark Williams.

Creating stylish and modern design layouts is something we love to do. Here are some concept layouts we have produced for a luxury architectural magazine.

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Fundraising brochure design

Posted by David Foreman.

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Branding and Packaging Tunerfish Luglocks

Posted by David Foreman.

Tuner Fish lug locks are an essential bit of kit used by professional drummers worldwide to keep their drums in tune. Designed by drum designer Mike Bigwood and professional drummer Mark Richardson of the band Skunk Anansie. They designed and manufactured the Tuner Fish Lug Lock after Mark had tried every available lug lock on…

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Do’s and don’ts for annual report design

Posted by Mark Williams.

What you should be doing, and avoiding when creating your next annual report. The do’s Do –  Plan – Creating annual reports take longer than you think. You should set a date of when you need the printed report on your desk and work backwards, allowing for collating of the data, writing of the report,…

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Why your business needs a branding agency.

Posted by Chris.

Working with a branding agency can make a real difference to the success of your product or service. It’s a well-known fact; businesses that invest in design are more successful.  Working with a branding company should be seen as an essential service. Start-up businesses can use a branding agency to get the best start in…

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Sushi Brand Design

Sushi branding design.

Posted by David Foreman.

Sushi branding concepts from Toast. We love Sushi here at Toast so thought we’d design our own Sushi branding.  When it comes to sushi logo ideas, the funkier the better! With brands like Yo! Sushi pushing the fun aspect of the food, sushi branding can push the boundaries a little, which allows for some fun, funky…

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Craft Beer Branding and label design

Posted by Chris.

With craft beer and real ales becoming increasingly popular,  a creative beer branding strategy and label design has never been more important. Andy at Toast has explored craft Beer Branding in this conceptual project for both beer logo design, label design and beer bottle packaging. There as been a huge surge in the number of UK breweries…

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Building your brand

What is building a brand all about?

Posted by Simon Browne.

How do you build a brand? If you need to create a new brand or rejuvenate a flagging/unsuccessful brand then there is no shortage of articles and advice all saying that you should build you brand but gloss over exactly how! Simply put – Brand building is the combined result of a well thought-out and…

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Kombucha Drink Branding by Toast Design

New Kombucha Drink Branding & Packaging Design

Posted by Chris.

Toast have recently completed the branding and drink packaging design for a new brand on the market, The Kombucha Tea Co. Kombucha is a healthy alternative to fizzy drinks, packed full of probiotics, antioxidants and vitamins, so there are lots of health benefits, and it’s great for the immune system. It originated in China around…

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How to plan your website

Planning your WordPress website

Posted by David Foreman.

How you plan your new website is crucial to make it work hard and win you new business.  It’s often said that planning, designing and building a new website is only 25% of what you should be doing online. That means, even once you’ve got your shiny new website live, you still have three times…

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Clever use of Infographics in Annual Report Design

Posted by Simon Browne.

As the audience for Annual Reports broadens the use of Infographics is now more popular than ever as a way of presenting information in a quick, clear and informative format.  The clever use of Infographics in annual reports is an ever-growing trend, as the audiences for annual reports grow. The need to make complex and data…

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Report design

Formats and finishes for annual reports

Posted by Mark Williams.

Selecting the correct format and finish to your annual report will add that extra finesse, making it stand out and communicate more than just the facts. There are a huge variety of formats and finishes to choose from for your annual report. Here we take a look at what you could do to help add that extra wow factor. Paper size…

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Rebranding baby food with Goodness Gracious Foods

Posted by Chris.

Toast recently collaborated with Goodness Gracious Foods to complete a total rebranding of their range of baby foods. The branding team at Toast win opportunities to work on a wide variety of projects and were excited when Goodness Gracious Foods approached us to work on a rebranding project in a new and exciting sector.  As we started speaking to…

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Re-engage your brand

Using a brand workshop to review and re-engage your brand

Posted by Simon Browne.

It has been said that working on your brand “as you go” is like trying to change the tyres on your car while you’re still driving it! Well, it might not be that bad but it certainly isn’t the best way of using a brand workshop to review and re-engage your brand or update your…

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Brand vs Logo

Brand vs. Logo. What’s the difference?

Posted by Chris.

What’s the difference between a brand and a logo? These days the two are often mixed-up, even by designers, with the word ‘brand’ incorrectly used for a few different meanings, we’ll try to set the record straight. A new business enquiry that we often receive here at Toast is “I’m looking for a branding agency…

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Moving WordPress to a new theme

Posted by David Foreman.

We quite often get asked to quote for moving WordPress to a new theme. Depending on how complicated your site build is, this can be an easy or complicated task! So you’ve been working on your website for 12 months, adding new content, optimising pages and promoting via social media. The site looks great, but…

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The benefits of sketching

Posted by Chris.

Sketching is a vital part of the design process with lots of benefits. The design process that we follow here at Toast design agency is one that we have developed over the last 20 years, allowing us to achieve the best possible result for each project that we work on. Our process is fluid and flexible…

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What's your brand story

What’s your brand story?

Posted by Chris.

A compelling brand story is now seen as an essential element for all brands, both large and small. First of all, what is a brand story? It’s not a narrative that you read out in a presentation, and it’s not the copy about your brand on your website or the text in your product brochure….

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WooCommerce websites that we have recently launched

Posted by Laurence Caro.

Let us bring your WooCommerce website to life Here at Toast we build responsive WordPress and WooCommerce websites and have been doing so for the last 4 or 5 years. Using the flexibility that the powerful WordPress CMS offers, our experienced team of WordPress developers can deliver high-quality, bespoke e-commerce solutions for any business. We’re…

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Report design

What is the best process to deliver Annual Reports correctly

Posted by Simon Browne.

Our process to create Annual Report design. Some design agencies may approach an Annual Report design project like any other print job, but they would be unwise to do so as there are some unique considerations that they need to appreciate. An Annual Report is a key publication on any organisation’s marketing calendar. It is…

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Brand Workshop

Branding workshop for startups, that pay dividends.

Posted by Simon Browne.

Three reasons why you should invest in a Branding workshop and get your strategy right from the very beginning. In the last few years, we have seen an explosion in the number of startups in a whole range of sectors from food and drink through to brand new niche consultancies. This increase has meant that…

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Artisan Kitchen Branding

Artisan Kitchen branding and packaging

Posted by David Foreman.

Branding and Packaging Design for a foodie startup. The Artisan Kitchen produce Award-winning Preserves, Jams and Marmalades in the heart of Gloucester. The requirement was to develop the existing logo, create a brand styling for labels and packaging. Toast developed the existing logo so it was more legible and stronger on the label. We created…

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Creative design agency

14 ways a creative design agency can add value to your business

Posted by David Foreman.

Do you need the help of a creative design agency? If you’ve been handling all of your marketing, design and web presence in-house so far, it can seem like a huge jump to be joining forces with another company. If you (or your financial department) still need to be persuaded to get a new creative…

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e-sports team logo

Esports team logo design

Posted by David Foreman.

Whilst they are a relatively new phenomenon, esports teams still need great branding! This Esports team logo design is a recent micro-project. The esports market is already worth $194 million, and individual players can bring in earnings upwards of $1 million a year. Counter-Strike: Global Offensive is one game in particular that attracts some serious players. So…

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Working with a design consultancy

Design consultancy – the benefits of working with a larger agency

Posted by Kelly Dudley.

When your design ambitions outgrow freelancer capabilities, it’s time to bring in some extra creative clout to push your business forward; you need the benefits of working with a design consultancy.

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Annual-report-planning

Planning your annual report design

Posted by Mark Williams.

Tips on how to plan a successful annual report design. Assign a project leader As there will be a lot of people contributing to this project it is good to have a project manager to spearhead this and ensure the project runs smoothly. Define who needs to be involved Everyone likes to make an input but…

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13 Tips to help Choose Between Graphic Design Agencies

13 Tips to Help Choose Between Graphic Design Agencies

Posted by Kelly Dudley.

 Choosing the right graphic design agency is an important first step in creating an ongoing and profitable relationship.

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Different formats for brochures

Different formats for brochures

Posted by David Foreman.

Using different formats for brochures can really make them stand out. Just because it’s a brochure, it doesn’t mean that it has to be A4. We’ve designed 100s of brochures – below are a few of the non-standard brochure designs we’ve produced.

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Apprentice

New Apprentice

Posted by David Foreman.

We’ve recently taken on a new apprentice in the digital team. After a long search, we’ve just found our new team member! As well as offering work experience to local students, we decided to offer an apprenticeship for one simple reason; there’s no degree course out there at the moment that will get a student ready…

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Toast is Twenty - BOO YA

Toast celebrates 20 years

Posted by David Foreman.

This year marks the 20th anniversary of Toast design. Back in 1996, we cooked up the idea of setting up a design agency straight out of University. So in 1997, with no cash, no clients, no office and a weird company name, we decided to go for it – we figured we were skint anyhow,…

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display banner designers

Display banner designers

Posted by Mark Williams.

Creating engaging and informative display banner designs are essential when showcasing your products or services. Toast are display banner designers that have vast experience in creating stunning display materials. Let us help you to generate sells and promote key messages whilst maintaining a strong consistent brand. How do we do this? There are a number of things we…

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Happy Website

Website annual service

Posted by David Foreman.

To keep your website in tip-top condition you need to make sure it’s up-to-date and fully optimised. To make sure your website performs at its best in 2017, we recommend an annual service in January. Safety & security Our ‘WordPress service’ will update your site to the most recent version of WordPress and update all…

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Annual report designers

Annual Report designers

Posted by Mark Williams.

Toast are annual report designers that will help you create an awesome Annual Report. One of the main issues you can face when considering your next Annual Report is the design. As these projects come around every year, it can sometimes be difficult to produce something different from last year. That’s where we come in!…

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Oxfordshire Design Agency for Marketing Professionals

Posted by Chris.

Marketing professionals have enough stresses and pressures on them without their design agency causing more. Toast is a full-service Oxfordshire design agency and we truly appreciate the various demands put on hard working marketing teams and we’ve evolved our offering to reflect this. We understand that busy marketers do not want (or have the time…

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Digital Marketing

Digital Marketing Banbury

Posted by David Foreman.

Based in the centre of Banbury, Oxfordshire, we work with B2B companies to improve their digital marketing. Your website and digital marketing should be an ongoing process; it’s not something that you can ‘set and forget’. Marketing in the digital realm needs to be reviewed often and continually tweaked to increase performance and conversations. Before…

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Marketing Agency

Marketing Agency

Posted by David Foreman.

We’re a full-service marketing agency. If you’re looking to place all of your creative marketing requirements in one place, we’d love to talk to you. Toast are a large design and marketing agency based in Oxfordshire. We work with SMEs across the UK to plan, design and produce everything you need in your marketing toolkit….

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Hachacha Curry Branding and Packaging made by Toast

Posted by Chris.

Bursting on to the Asian food scene soon, Hachacha brings an innovative answer to cooking a traditional Indian dish – in half the time. With tasty branding and packaging created at Toast.

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integrate-online-offline-marketing

Integrate online and offline marketing

Posted by David Foreman.

If you are looking to Integrate online and offline marketing, you’re it’s best to choose a full-service agency that does everything in-house. Using one agency for digital, another for print and a different one for branding can be tricky at the best of times, but if you are trying to integrate your marketing, we think it’s…

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How designers and marketers can work better together.

Posted by Chris.

It’s no secret that design and marketing go hand in hand. Marketers understand that their business clients need a design agency to help with their campaign. However, it’s often the case that marketers see design in the wrong way. They see it as something they need to buy as quickly and as cheaply as possible.

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Why design-led businesses benefit from using a full-service design agency.

Posted by Chris.

Design-led businesses are becoming more and more popular every day. Companies realise how important design can be to business. It can bring lots of benefits and lead to more sustainable success. A design-led business puts an emphasis on design and makes it the main focus of everything they do.

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Ten things Marketers should look for from a full-service design agency.

Posted by Chris.

There are loads of marketers that buy designs from various design agencies, big or small. But, how can a marketer know that they’re getting the best service possible? We’ve used our experience to come up with ten things that marketers should look for in a design agency:

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The benefits of a long-term relationship with a design agency

Posted by Chris.

All businesses rely on other companies for various products and services. Firms have to pay energy companies for gas and electricity supplies. They also need the expertise of IT providers to ensure their computers are operational. And logistics service providers make sure customers gets their orders shipped on time.

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OS Map Icon Design

Posted by Andy.

OS Map Icons

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Chocolate Shop Branding

Posted by Andy.

Chocolate Shop

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No more death by Powerpoint

Posted by Mark Williams.

So your Powerpoint presentation looks boring and amateurish, which is having a negative effect on your audience. End this misery by letting Toast design you a Powerpoint template that you can use, is on brand and is visually exciting. There are some simple steps (and here comes the list) that we follow to help make the experience of your Powerpoint presentation a…

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graphic-design-agency

Why You Should Choose A Large Graphic Design Agency For Your Business

Posted by David Foreman.

A larger agency can help you get the highest quality, creative design work for your money. Choosing a large agency means that you will have access to a range of creative people and their unique take on your project, helping you develop the best design solution possible – many heads are better than one! Here are some…

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Car Brochure Design

Posted by Mark Williams.

Brochures with a little vroom

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magazine design

Stunning magazine design

Posted by Mark Williams.

If you are looking at launching a new publication or thinking of refreshing your existing magazine design then toast are the ideal agency to help you with this.  There are some simple rules you can follow to ensure that the design of the magazine increases readership and promotes your product/service successfully, these include: 1. Identify and engage…

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What is the best finish for your brochure?

Posted by Mark Williams.

There are a multiple of brochure design finishes that you can add to give your brochure that extra wow factor. Toast are experts in this field and our knowledge and experience can help your brochure really pop. Lets take a quick look at some finishes and what they add. Lamination and spot UV varnish Lamination is…

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Blogging

How do I improve my marketing?

Posted by Simon Browne.

How do I improve my marketing? If you are asking this question then you are ahead of the game of those that think that their marketing can’t be improved. Convention suggests this is where we should sell in Toast but instead we will answer your question. To do this we keep things simple and focus on the most important (we don’t apologise if these seem obvious) questions, which are…

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Brand-Audit

How do I audit my marketing?

Posted by Simon Browne.

Most marketing teams have a whole range of marketing materials; some of it new but most of it will be historic. In some cases pieces will have been created purely to address a short term tactical need but doesn’t necessarily support the overall brand strategy. Different creative teams may have created some with different expectations on brand or corporate styling. However you have got there, there is a feeling of needing to get to grips with what you have but where do you start? Can you be objective?

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Brand Auditing

Give your brand, design and marketing a full service

Posted by Simon Browne.

Give your brand, design and marketing a full service: Are you happy with your brand & marketing performance? Are you hitting your targets and achieving your goals? Would you appreciate an impartial opinion and help to Identify & resolve any issues?

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Outstanding exhibition design

Posted by Mark Williams.

If you are displaying at a show or an event you’ll need some form of exhibition design to promote your product or service. Toast are the ideal agency to help you with this. Depending on what and where you plan to display can make a significant difference to the format and system you use. Keeping this…

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Pocket folder designers

Posted by Mark Williams.

Pocket folders come in all shapes and sizes and establishing the purpose, content and use is important before you start as this will define the type of folder needed.  Toast are experts in pocket folder design – we can help you create the ideal pocket folder. Following some simple rules can ensure your pocket folder design is a success, these include:1. The purpose2….

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Brochure design for Architects

Posted by Mark Williams.

Contemporary brochure design for Architects

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Brand audit

Audit your brand and marketing collateral

Posted by Simon Browne.

We’re all busy. Things get done quickly and on an ad-hoc basis, so over time it’s easy to lose sight of how well your brand & marketing collateral is working for you. We can help you to audit your brand and marketing collateral into one simple document. It’s a simple and pain-free exercise that will give you…

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Infographic design

Posted by Mark Williams.

Infographics are becoming ever more popular as they are great at presenting information in a quick, clear and informative format.  Infographics can also be used in annual reports, presentations, websites and brochures, giving you a powerful tool that can be applied to various materials. Infographic design also provides a great visual shortcut to complex information as…

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Annual Report Design

Annual report design doesn’t have to be boring

Posted by Mark Williams.

It’s something many companies have to do year after year, but why not make next year’s Annual Report design amazing! Annual Reports can often be a little dull, but this doesn’t have to be the case. With the use of some clever copy and design, Toast will help you to highlight important facts and make…

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Graphic design support

Posted by David Foreman.

We’re not a small agency, and that makes us perfect for larger clients that have a need for full-on graphic design support that’s quick and won’t let you down. Capacity and capability We work with many clients, such as Gatwick and Kohler, to provide fast-turnaround graphic design services for everything from artworking a business card…

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Making your website responsive

Posted by David Foreman.

Making your website responsive will have a beneficial effect on how hard it works for you. If you use Google Analytics on your site, you’ll have probably seen an increase in the amount of mobile traffic coming to your site. If you’re a B2B business, visits from prospective customers don’t always arrive 9-5. Prospective new…

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Annual Report Design

Posted by Mark Williams.

Bold typography = Strong identity

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Jam-Branding

Jammy branding

Posted by Chris.

On Toast anyone?

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Local Ale Packaging

Posted by Chris.

Local beer

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Chutney-Branding

Chutney Branding Concepts

Posted by David Foreman.

Spread it on!

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Identify the marketing challenge…

Posted by Simon Browne.

The best creative design agency is one that is as eager to understand the problem, as it is to create the solution. When choosing a creative design agency, you obviously want to make sure that they can deliver creative solutions, but the difference between a good and a great creative agency is the ability to understand the marketing challenge before trying to answer it.

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Honey Packaging Design

Posted by Adam.

Branding bee juice.

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Toast design a spirits brand

Tooleys Vodka Branding and Packaging

Posted by Andy.

Ice and a slice?

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Nature Boy salad packaging

Posted by Andy.

Eat your greens.

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etravel-safety

New Travel Safety site

Posted by David Foreman.

Toast recently launched a re-worked website for new client, eTravel safety. The site, which is built on the WordPress CMS allows visitors to log in and purchase either an online training course about travel safety or buy access to a travel risk assessment calculator. We’ve also built in online payment via PayPal and a subscription service that…

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Fix my WordPress site

Fix my WordPress site

Posted by David Foreman.

If you’re looking for a UK specialist that can assist when looking to fix your WordPress website, you’ve come to the right place.  Click here to get your site fixed! Toast are WordPress experts and we develop exclusively on the platform, so we know WordPress inside-out. From small fixes, to big problems, we’re on hand…

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The Restaurant Man with Russell Norman

Toast and The Restaurant Man

Posted by Chris.

Back in October 2013, Toast were approached by Twenty Twenty Television who were filming a new BBC programme with restaurateur Russell Norman, the man behind Polpo, who we’re big fans of. The show that they were filming follows Russell helping and advising six different couples in realising their dream of setting up a restaurant, and…

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Launching a new food product

Are you planning to launch a new food product?

Posted by Chris.

Are you planning to launch a new food product? If so there are some key points to consider, and we will certainly be able to help you achieve the right look for your brand. In 2013, the UK grocery market was worth £169.7 billion, an increase of 3.7% on 2012. The market is very well…

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Wordpress for small businesses

WordPress for small businesses

Posted by David Foreman.

WordPress for small businesses makes good sense.  While the platform is perfectly at home as a CMS for many enterprise-level businesses, it’s also a perfect starting point for any small business site – it provides a rock-solid platform, allows you to manage your own content and can be scaled up as your online marketing grows. Below…

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Looking for a new design agency to hit your deadlines?

Posted by Mark Williams.

Missing deadlines is not only a hassle, it’s time-consuming to correct, and in most cases will cost you money. Missing a deadline can have an overall detrimental effect on your service/offering to your client and worst of all it can make you look unprofessional. So you are now looking for a new design agency because…

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Looking for a new design agency to make the most from your budget?

Posted by Mark Williams.

Getting the most from your budget is essential. Does your current agency seem to be overcharging and not really helping you get the return on investment you were hoping for? So you are now looking for a new design agency because you might be asking one or more of the following questions: 1. Not seeing much for…

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Apply a cohesive brand across all of your communications

Posted by Simon Browne.

Helping clients to raise their profiles through a cohesive brand across all of their marketing communications

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We solve marketing problems with design

Posted by Simon Browne.

I am quite regularly asked what Toast Design does and the simple answer is: we solve marketing problems with design. This does throw some people as they were expecting a menu of different design services. We do have a list of services, but that’s not what we do, we use these services to solve problems….

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Come to us for a brochure, retain us as your design agency

Posted by Simon Browne.

Here at Toast we respond on a daily basis to our clients requirements for brochures and other printed material to ensure their marketing campaigns hit the mark. Retain us as your design agency.

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Growth by Design: what kind of growth are you looking for?

Posted by Simon Browne.

As we head into the last quarter of 2013 and plans for 2014 start to formulate, we would like to know what success looks like for you. Growth may come from a new product or service, improved efficiencies or repositioning yourself in the markets you work in. How ever you want to grow – Talk to Toast and see how we can help.

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Looking for a new design agency?

Posted by Mark Williams.

Trust is a fundamental part of the relationship between a client and a design agency. When things go wrong it can be down to a number of different factors, which might be: 1. Service levels have dropped over time, work becoming sub-standard 2. The design agency seems to have lost interest 3. Costs have increased without explanation…

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Growth by Design: Not just a pretty sounding strap line – more of a strategy and planning mission!

Posted by Simon Browne.

Here at Toast we don’t believe in creating pointless-creative we believe in helping our clients with their strategy and planning to achieve Growth by Design.

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Marketing Food Products

Posted by Chris.

How to get your food products noticed, you’ve worked hard to develop a great tasting product, but how do you now get your product noticed and sell? – A clear brand identity is key.

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How-to-compare-web-design-agencies

How do you compare web design agencies?

Posted by David Foreman.

There are so many web design agencies out there that it can often be difficult to decide who to invite to quote for your project and who to then choose to do the job! At Toast, we’ve been designing and building websites since the late 90s. This gives us more than a little insight into…

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Define your Strategy

Posted by Simon Browne.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”  ― Abraham Lincoln was quoted as saying and here at Toast we agree completely. When it comes to growing your business, it makes sense to define your strategy and work cleverly rather than just hard. We will work…

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Strategy and Planning = Growth by Design

Posted by Simon Browne.

You should expect a design agency to worry about how things look – but when it comes to growth Toast cares about what success looks like, what your bottom line looks like and how your brand is perceived.

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Creating great food packaging design

Posted by Chris.

Based on our experience, we have put together 10 tips that we help you to create great and effective food packaging design for your product.

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Brand Application

Brand Application

Posted by David Foreman.

Once you have a new brand and a clear guide on how to apply it, we can help making your brand live and breathe through every channel. Here at Toast we are with you every step of the way. We are not interested in creating a brand that just looks good at presentation; how your…

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Getting your brand strategy right from the start can pay dividends.

Posted by David Foreman.

Some good brands have developed by chance, but the great brands haven’t. Behind every great brand is an even greater brand strategy, carefully guiding and constantly adapting to the world around it. Here at Toast, we don’t want to create good brands we want to help create great brands that reflect more than just the…

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interactive pdf's

Adding that little more to your PDF brochure

Posted by Mark Williams.

Online brochure formats are increasingly becoming more and more popular as they give you the ability to respond to client requests instantly.  The most popular is the PDF brochure format, which can be created from various software packages, but there is a lot more you can utilise from this format that will help enhance the end…

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Designing an electronic brochure

Posted by Mark Williams.

There is a lot of terminology being used at the moment regarding electronic brochures, epubs (or electronic publications), ebooks (electronic books) and iBooks (Apple’s version of the ebook format). This is mainly due to the fact that each major retailer requires a book or brochure in their preferred format, be it on a Kindle, iPhone,…

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Eagles in food website

Websites for Food Businesses

Posted by David Foreman.

If you’re starting a small food-related business or developing an existing one, you’ll already know about the importance of having a website that works. We work will many start-up firms to help make sure that websites for food businesses actually do something. All too often we find websites that look nice but don’t actually perform,…

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online brochures

Online brochures

Posted by Mark Williams.

Online brochures or ‘flippy page’ brochures have different names but fundamentally offer the same thing, the ability to view your brochure online.

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Food Label Design

Key tips for great food label design for food and drink products

Posted by Chris.

There are currently around 10,000 new food and drink products introduced in the UK each year. So what do you need to do to ensure that your new product gets noticed, or your existing product doesn’t get lost under the raft of newcomers?

Well designed, clear and consistent food label design is key.

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2. Naming

Posted by Simon Browne.

Naming strategy A rose by any other name would smell as sweet, someone once wrote! But would it? Names are not arbitrary; they are an integral part of any successful brand. If you were challenged to come up with a list of the most successful brands today it is their names that you would list…

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Wordpress Training from Toast

WordPress User Training Workshop

Posted by Vaughn.

Learning to use any new application, let alone a global phenomenon like WordPress can be quite a challenge. The choices, in terms of how you learn, are however fantastic these days.  You can download countless e-books and PDF manuals; you can watch YouTube self-help videos til the early hours of the morning – or you…

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Great Logo Design

The key stages of great logo design

Posted by Chris.

Here at Toast Design we have developed a unique 5 Stage process for creating great logo design.

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What is branding?

Posted by David Foreman.

Branding involves every aspect of communication you have with customers, staff and other audiences. The way in which you deliver your brand across the material you produce makes all the difference.  Here at Toast we have developed our own unique approach to delivering branding strategies for our client’s products, services and organisations. We don’t believe…

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First impressions last with luxury brochure design

Posted by Simon Browne.

In this day and age, with consumers being sold to every minute of the day, it is even more important that you consider every aspect of that FIRST IMPRESSION.

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Creating great catalogue design

Posted by Simon Browne.

Toast Design have a range of clients that require complex sales tools from folders to niche brochures, but all depend on us to deliver great catalogue design.

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Speciality-&-Fine-Food-Fair

Speciality & Fine Food Fair 2012

Posted by Chris.

Here at Toast we love the Speciality & Fine Food Fair which begins this weekend at Londons Olympia, it’s packed with two of our favourite things….

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Outsourced design services for PR agencies

Posted by Simon Browne.

Toast Design provide outsourced design services for PR agencies and they are really happy with the results.

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Charity brochure design

Posted by Simon Browne.

Brochures need to work hard these days, never has this been truer than with Charity brochures. Getting the most out of your budget isn’t so much a desire as a business prerequisite.

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Luxury Brochure Design

Posted by Simon Browne.

Here at Toast we have helped our clients sell everything from widgets to thingy-m-bobs but some of the very best luxury brochure design has been driven by prestigious brands…

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Brand Refresh

Posted by David Foreman.

A brand refresh is a more subtle approach than rebranding and it particularly comes in to play when a brand design is looking dated and a update is needed to re-energise the brand. The most important thing about a brand refresh is that the brands general look and feel, style  and approach generally remains consistent…

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Effective Logo Design Tips by Toast Design

Creating Effective Logo Design

Posted by Chris.

There are lots of opinion pieces on logo design and it can be rather confusing, but with over the last 15 years experience working with many businesses we have put together a guide to creating effective logo design.

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New Branding Design Examples by Toast Design

Startup Logo and Brand Design

Posted by Chris.

Creating a new logo and brand design is very exciting, as your new identity has to match the new business or venture. If you have taken the decision to create a new product or service and spent the time and effort to make them the best possible product or services they can be, then your identity…

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Logo & Brand Design for Startup Businesses

Posted by Chris.

Creating an effective logo and brand identity for a startup business is vital to it’s success.

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food branding tips

Branding tips for artisan food producers

Posted by Chris.

We’ve worked with a few food brands recently, all of which can be classed as artisan food producers, and there are two things that they all have in common….

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Great branding for great pubs by Toast Design.

Creating great branding for pubs

Posted by Chris.

In an age when over 50 pubs are closing per week in England, It’s essential that pubs make the most of good design to communicate to their guests in a highly competitive and saturated market.

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Halcyon interactive brochure

Interactive brochure design

Posted by Mark Williams.

Toast is currently looking into converting the Halcyon Events brochure into an interactive digital format that can be displayed on a promotional tablet device.

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Mogo Direct catalogue

Furniture brochure redesigned

Posted by Mark Williams.

Toast have been working on the redesign of the Mogo Direct furniture brochure, a product catalogue aimed at schools and universities.

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A taste for food brand design

Posted by Chris.

I have a real passion for working with foodie brands, particular the artisan, smaller companies that really care about what they’re producing and have a passion for it.

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Brainstorming

Posted by David Foreman.

We’ve just had a half-day brainstorming and branding workshop at Toast with a brand new client. Some exciting new ideas and directions came out of the discussion. Watch this space for further news!

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Grown Up Chocolate

Grown Up Chocolate Company

Posted by David Foreman.

Our work for tasty chocolatiers is road-tested!

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