Digital marketing is not just about having a website and posting to social media.
With so many businesses feeling they need to spend more on digital marketing, identifying a return on investment is crucial. Traditional advertising has been around for decades, and the jury’s still out on how to put your find on ROI.
How do you do that for digital and social when it’s only been around for a relatively short period of time?
Everyone and their grandmother are now using social media. We know Grandma is on there because she keeps tagging us in posts about lost dogs at the other end of the country. More than two-thirds of internet users are on social media, so you’d be a fool to ignore the marketing opportunities for your business. […]Read more
Adding simple but visually interesting content can help readers navigate and enjoy your website. Icons are the unsung heroes of web design. They first appeared on our computer screens in the 1970s as an alternative to imposing lines of code that could intimidate novice users. They proved a simple way of communicating ideas […]Read more
Toast can create or convert any professionally designed brochure into an interactive format that can be used across digital channels. If you go through the time and effort to plan and create a brochure then it makes commercial sense to get the most out of the process. You want to be able to share that brochure electronically as well as in hard copy.More about interactive brochures
Making your website responsive will have a beneficial effect on how hard it works for you. If you use Google Analytics on your site, you’ll have probably seen an increase in the amount of mobile traffic coming to your site. If you’re a B2B business, visits from prospective customers don’t always arrive 9-5. Prospective new […]Responsify your website
Online brochure formats are increasingly becoming more and more popular as they give you the ability to respond to client requests instantly. The most popular are the PDF brochure format, which can be created from various software packages, but there is a lot more you can utilise from this format that will help enhance the end […]More about PDFs
There is a lot of terminology being used at the moment regarding electronic brochures, epubs (or electronic publications), e-books (electronic books) and iBooks (Apple’s version of the e-book format). This is mainly due to the fact that each major retailer requires a book or brochure in their preferred format, be it on a Kindle, iPhone […]Get an electronic brochure
We have had a recent rush of companies coming to us and asking “how do I get more from my WordPress website?”. Push a bit and the bottom line is that the website is not bringing in anything like the business that they expected. So if that is you, then you are not alone by […]Improve WordPress
Two of the top questions we get asked by companies we meet is “How much should I spend on SEO?” and “What should I be getting from my SEO budget?”. In this blog, I am going to look at the second question and I am going to base my answer on a recent conversation. Identities […]More on SEO spend