Strategy and Planning

Building your brand

What is building a brand all about?

Posted by Simon Browne

How do you build a brand? If you need to create a new brand or rejuvenate a flagging/unsuccessful brand then there is no shortage of articles and advice all saying that you should build you brand but gloss over exactly how! Simply put – Brand building is the combined result of a well thought-out and…

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Re-engage your brand

Using a brand workshop to review and re-engage your brand

Posted by Simon Browne

It has been said that working on your brand “as you go” is like trying to change the tyres on your car while you’re still driving it! Well, it might not be that bad but it certainly isn’t the best way of using a brand workshop to review and re-engage your brand or update your…

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Brand Workshop

Branding workshop for startups, that pay dividends.

Posted by Simon Browne

Three reasons why you should invest in a Branding workshop and get your strategy right from the very beginning. In the last few years, we have seen an explosion in the number of startups in a whole range of sectors from food and drink through to brand new niche consultancies. This increase has meant that…

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Blogging

How do I improve my marketing?

Posted by Simon Browne

How do I improve my marketing? If you are asking this question then you are ahead of the game of those that think that their marketing can’t be improved. Convention suggests this is where we should sell in Toast but instead we will answer your question. To do this we keep things simple and focus on the most important (we don’t apologise if these seem obvious) questions, which are…

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Brand-Audit

How do I audit my marketing?

Posted by Simon Browne

Most marketing teams have a whole range of marketing materials; some of it new but most of it will be historic. In some cases pieces will have been created purely to address a short term tactical need but doesn’t necessarily support the overall brand strategy. Different creative teams may have created some with different expectations on brand or corporate styling. However you have got there, there is a feeling of needing to get to grips with what you have but where do you start? Can you be objective?

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Brand Auditing

Give your brand, design and marketing a full service

Posted by Simon Browne

Give your brand, design and marketing a full service: Are you happy with your brand & marketing performance? Are you hitting your targets and achieving your goals? Would you appreciate an impartial opinion and help to Identify & resolve any issues?

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Brand audit

Audit your brand and marketing collateral

Posted by Simon Browne

We’re all busy. Things get done quickly and on an ad-hoc basis, so over time it’s easy to lose sight of how well your brand & marketing collateral is working for you. We can help you to audit your brand and marketing collateral into one simple document. It’s a simple and pain-free exercise that will give you…

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Identify the marketing challenge…

Posted by Simon Browne

The best creative design agency is one that is as eager to understand the problem, as it is to create the solution. When choosing a creative design agency, you obviously want to make sure that they can deliver creative solutions, but the difference between a good and a great creative agency is the ability to understand the marketing challenge before trying to answer it.

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We solve marketing problems with design

Posted by Simon Browne

I am quite regularly asked what Toast Design does and the simple answer is: we solve marketing problems with design. This does throw some people as they were expecting a menu of different design services. We do have a list of services, but that’s not what we do, we use these services to solve problems….

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Growth by Design: what kind of growth are you looking for?

Posted by Simon Browne

As we head into the last quarter of 2013 and plans for 2014 start to formulate, we would like to know what success looks like for you. Growth may come from a new product or service, improved efficiencies or repositioning yourself in the markets you work in. How ever you want to grow – Talk to Toast and see how we can help.

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Growth by Design: Not just a pretty sounding strap line – more of a strategy and planning mission!

Posted by Simon Browne

Here at Toast we don’t believe in creating pointless-creative we believe in helping our clients with their strategy and planning to achieve Growth by Design.

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Define your Strategy

Posted by Simon Browne

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”  ― Abraham Lincoln was quoted as saying and here at Toast we agree completely. When it comes to growing your business, it makes sense to define your strategy and work cleverly rather than just hard. We will work…

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Strategy and Planning = Growth by Design

Posted by Simon Browne

You should expect a design agency to worry about how things look – but when it comes to growth Toast cares about what success looks like, what your bottom line looks like and how your brand is perceived.

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