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sales poster design

How to make your sales posters pop

We look at how Toast helped LifePharm redesign their sales posters.

LifePharm® approached us to redesign a suite of 10 posters for their sales teams. The posters were to be displayed in offices to help the sales teams quickly identify the range and the unique benefits of each product. We approached this project in the following stages.

sales-posters

If you have a question about poster design, Talk to Toast Today

 

Stage 1 – Copy

The client had an idea of the content but needed help with defining the core sales poster messages. We sent copy proposals and developed them with the client to form the agreed content for each of the posters.

poster design sketches

If you have a question about poster design, Talk to Toast Today

 

Stage 2 – Sketches

Now that the content was agreed, we worked on sketches to show our ideas on how these core messages could be displayed visually. As these developed we agreed on a design direction. In this case we required a photo shoot to take images of the products in certain configurations for the sales posters.

Sales poster

If you have a question about poster design, Talk to Toast Today

 

Stage 3 – Design

Once the photo shoot was complete, we designed a few initial posters layouts. This helped the client to see the design approach and application of the product images.

poster design

If you have a question about poster design, Talk to Toast Today

 

Stage 4 – Artworking

Once the client approved the design of the initial sales posters, we created the other posters to the same style. This included a couple of rounds of amendments to ensure the client was happy with the end product.

poster design

If you have a question about poster design, Talk to Toast Today

 

Do you need some sales posters?

If you found this helpful you might be looking for us to create some sales posters for your next project. We are experts in creating poster design, so speak to us today.



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