So you’ve instructed a designer to create an engaging brochure for your company but don’t have any images you can provide them because you simply don’t have any or the ones you have are not suitable for print (hi-res). This is when stock image sites can come in handy if you don’t have the time or the budget to hire a photographer but still need help purchasing images.
When purchasing images from stock image sites it is important to take note of the websites licensing regulations. Each site differs on what it allows you to do, and where to use the images.
Some images are labelled ‘for editorial use’ only. This means the image can only be used in editorial publications such as newspapers and magazines and not for anything that promotes a company use such as brochures and leaflets. Also, a big factor when purchasing images is who purchases the image, this
If you use stock images without holding the correct license you could be fined. This means that you could be in breach of copyright laws even if:
Sometimes a good alternative to using stock images is sites such as Unsplash who provide royalty free images you can download and use without a license. These sites showcase different photographers work and may ask you to include an image credit.
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