The Management Centre asked us to redesign their brochure for the National Arts Fundraising School. The Fundraising Brochure needed a complete facelift and new design to fit in with changes to the School and the programme. This brochure played an essential part in their fundraising activities so had to work as effectively as possible.
Working closely with the charity marketing team, we explored a range of potential directions on paper – with different designs and layouts, exploring the potential of a range of different solutions.
Intelligent use of supplied imagery was also used to give the brochure great impact and illustrate the benefits of supporting this organisation and its services.
Toast redesigned the layout and typography of this fundraising brochure whilst keeping the slightly unique size of the brochure.
More room was made available for images and an infograph was created to illustrate the key facts. These various improvements made a significant impact on the initial impression this brochure made was sure to affect the likelihood of support.