Complexas pitch brochure design.
Identifying, measuring and mitigating eco-system risk for investors.
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Challenge
Complexas identifies, measures and mitigates project eco-system risks for international investors in Africa. Their belief is that projects should be mutually beneficial to both investors and local communities. They wanted to create a professional-looking brochure using content from an existing PowerPoint document.
Approach
Using mood boards and sketches we established a visual direction working with the client to create a clear to read document complying with the company’s brand guidelines.
Solution
The creation of a 20-page brochure using a strong image-led approach with the inclusion of bespoke infographic designs to engage with potential investors.
Concept designs.
We’re big on initial concept designs for all our brochure design projects.
This helps us to explore lots of creative ideas quickly so our clients get more for their money.
Sketches are also more inclusive and encourage better feedback during the early project stages.
Rather than simply presenting three designs and asking out clients to pick the one they dislike the least, we work collaboratively to get the best creative results.
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Editable templates.
Editable templates were also created following the new design style.
These include:
- An A4 report created in Word
- Letterhead also created in Word
- Email footer
These elements extended the brochure design project into other aspects of the company’s overall branding to make sure every communication had consistent styling.
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