Chocolate at Home.
We were asked to rebrand and redesign packaging for a whole range of innovative chocolate kits.
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Challenge.
Toast was approached by Keylink, the UK’s leading supplier of chocolate and chocolate products & ingredients, and the company behind the range of 9 ‘Chocolate at Home” kits, to redesign packaging and branding for these wonderfully exciting kits.
Approach.
Key stakeholders attended a brand strategy workshop at Toast, where we investigated every detail of the product, it’s market, competition and their expectations. The insight gained from our strategy workshop was shared and agreed along with a detailed creative brief.
Solution.
Using the agreed creative brief, and following our creative process we created the new brand identity for Chocolate at Home, applying the branding to packaging for the 9 different kits, which involved art direction of bespoke photography for each kit.
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