Depending on how complicated your site build is, this can be an easy or complicated task!
So you’ve been working on your website for 12 months, adding new content, optimising pages and promoting via social media. The site looks great, but there’s something not quite right about it?
Then you remember; that theme you found for free – it was fine to start with, but now it’s getting in the way…
It’s time to think about moving WordPress to a new theme – something that can be a daunting task.
Having a recent backup of the site is crucial. If everything goes pear-shaped, you’ll be able to revert back to the old version of the site and theme.
Ideally, you’ll want a staging server where you can clone the current site onto, enable and test the new theme, and then push the staging site to the live environment.
If you’ve not got this functionality, get better hosting. That might sound a little severe, but this is your website we’re talking about and skimping on cheap hosting is hurting your site in more ways than you can imagine.
Once you’ve installed the new theme, you need to check everything. Pages, posts, media files, links, SEO, widgets; everything.
There’s a good chance that all the hours you spent fine-tuning the 100s of different options on your old theme will all be gone. Get ready to do all that again.
Pessimistic, but true. Most people underestimate exactly how long they spend twiddling with their WordPress theme customizer.
It can be incredibly frustrating to have to put all the time in again, and you can get 30-hours in, only to find that your new theme doesn’t do the one thing you really need that your old theme did.
Remember that backup of the old site?
If your current theme needs to be replaced, we can help you move your WordPress site to a new theme.
At Toast, everything we build is 100% bespoke, so we can design and build you a new theme that does exactly what you need it to do.
We don’t just change the design, we’ll help you to:
We see this far too often. You get bored of the design, so you change to a new theme (also makes it look like a new site) and three months later, the rankings haven’t improved, conversions are not happening and you’re back to square one.
Before we work on any site, we benchmark it using our Auditing software. This gives us an objective review of the site and numbers that we can work with such as:
Only when you have this information can you make sure that your new site is vastly superior to your old one.
Don’t just get a designer or WordPress developer to re-theme your WordPress site – talk to an agency that sees your site as a 24/7 marketing machine that should be winning you new business.