When you are selling luxury goods or services, you can’t afford to get the brochure wrong.
Here at Toast, we have helped our clients create luxury brochure designs to sell everything from widgets to thingy-me-bobs, but some of the very best luxury brochure design has been driven by prestigious brands and exclusive products.
We have helped out clients sell private jets, luxury sports cars and breathtaking yachts. When you are selling at this level you have to appreciate who the reader is and how much competition there is for their time and attention.
Whatever the level of involvement you cannot fail to make an impression or your efforts will be wasted.
Toast was asked to ensure that every page reflected the highest possible standards, in essence, reflecting the brand values of the product.
Each spread had to engage, excite and inspire using the very best aspects of photography, layout and design.
Another example is the work we have done with Kohler UK, here we were helping them to sell luxurious products aimed at those who desire a touch of luxury in their bathrooms or kitchens.
The challenge we faced was to present the extensive ranges they have without losing the fact that each one is exceptional in its own right.
Toast achieved this through making the most of the beautiful photography they had and balancing the aesthetic with the practical needs of finding technical information on the products.
We did this across a range of brochures and folders.
At Toast we understand that when it comes to selling luxury products or services you need to pay special attention to the details including:
Layout – make a statement with your Luxury Brochure Design layout.
Photography – a picture is worth a thousand words so choose them well.
Copy – avoid jargon and long winded text where ever possible.
Finishes – clever use of finishes can really make that first impression last.
If you balance all of the above elements then you can truly create something special that not only sells the product or service but the brand experience.
If you have a Luxury brochure design job in mind then you could call us today on 01295 26 66 44 and discuss how Toast can help you achieve more from your design.