Infographic design agency - Toast - we design bespoke infographics.

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Infographic design

Infographics are becoming ever more popular as they are great at presenting information in a quick, clear and informative format. 

Infographics can also be used in annual reports, presentations, websites and brochures, giving you a powerful tool that can be applied to various materials. Infographic design also provides a great visual shortcut to complex information as people find it easier to relate and retain information that is image based.

Toast are experienced infographic designers – we can help you create the perfect infographic design.

Talk to Toast today about your next project

Toast create infographics for a range of clients and all follow some basic guidelines, these include:

 

  1. Emphasise a key fact or message
  2. Easy to understand
  3. Quick to extract key information
  4. Format follows function

Lets take a closer look at each of these points.

 

Infographic design

Infographics can enhance your comminication

 

1. Emphasise a key fact or message

Ensure the infographic design displays the key message, and is the thing you automatically see when first looking at the infographic. If you are comparing multiple facts then these become the main focus, don’t get lost in the detailing and trying to present to much information.

2. Easy to understand

There is no point in creating a visually stunning infographic if the viewer doesn’t understand what they are looking at, or what information you are trying to display. Keep it simple – using a clever visual device or icons help people relate to the key facts, don’t over complicate things with unnecessary graphics that might confuse.

Icon design

3. Quick to extract key information

Ensure the infographic design is structured in a format that all key information is easily extracted, having the viewer trying to add something up in their head can introduce the possibility of an error, so display all key figures so that there is no room for error.

4. Format follows function

What format is best at displaying the main function/fact of the infographic, this might be a pie chart if you are talking about percentages or a bar chart if comparing figures over a range of years, as long as the format best illustrates the information being presented.

Toast can create a perfect infographic design for your website, marketing materials or social media, just get in touch and one of the toast team will talk to you about creating your next infographic.

Get in touch to discuss your next infographic