Infographics can also be used in annual reports, presentations, websites and brochures, giving you a powerful tool that can be applied to various materials. Infographic design also provides a great visual shortcut to complex information as people find it easier to relate and retain information that is image-based.
Toast are experienced infographic designers – we can help you create the perfect infographic design.
Let’s take a closer look at each of these points.
Ensure the infographic design displays the key message, and is the thing you automatically see when first looking at the infographic. If you are comparing multiple facts then these become the main focus, don’t get lost in the detailing and trying to present too much information.
There is no point in creating a visually stunning infographic if the viewer doesn’t understand what they are looking at, or what information you are trying to display. Keep it simple – using a clever visual device or icons help people relate to the key facts, don’t over complicate things with unnecessary graphics that might confuse.
Ensure the infographic design is structured in a format that all key information is easily extracted, having the viewer trying to add something up in their head can introduce the possibility of an error, so display all key figures so that there is no room for error.
What format is best at displaying the main function/fact of the infographic, this might be a pie chart if you are talking about percentages or a bar chart if comparing figures over a range of years, as long as the format best illustrates the information being presented.
Toast can create a perfect infographic design for your website, marketing materials or social media, just get in touch and one of the toast team will talk to you about creating your next infographic.