Inbound Marketing

Inbound marketing

Using your content to connect with potential buyers is by far the best way of getting traffic to your website.

If your site really impresses your visitor, you’re much more likely to get a conversion and ultimately, a new customer.

 

What is Hubspot

Posted by David Foreman

Hubspot integrates all your inbound marketing activities on one platform Hubspot is a powerful Inbound marketing tool that helps you to attract, convert, close and delights your customers. Talk to Toast Design a leading UK Hubspot Partner. Toast are a UK Hubspot partner – but we don’t just implement HubSpot for clients! We use HubSpot…

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Reasons to use Inbound Marketing

12 Reasons to use Inbound Marketing

Posted by David Foreman

Inbound marketing techniques and software will undoubtedly have a beneficial effect on the performance of your digital marketing. There are so many Reasons to use Inbound Marketing to increase conversions and sales, but you don’t have to dive in head first and try to do everything at once. The key to successful inbound marketing campaigns is…

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Benefits of Content Marketing

The Benefits of Content Marketing – win new business online

Posted by David Foreman

Whether you’re winning business online already or planning to improve your digital marketing, the benefits of content marketing are clear; it will help you win more business online. If you sell a product or service via your website, getting sales and new business conversions is a numbers game. You need a healthy number of visitors to…

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Hubspot and WordPress

Hubspot and WordPress

Posted by David Foreman

Hubspot has a pretty hefty content management system for sites hosted on their COS, but what if you need to integrate Hubspot and WordPress? As WordPress experts we help businesses that want to retain their existing WordPress install and integrate all of Hubspot’s functionality into their current site. Hubspot and WordPress can play very nicely together if everything is…

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Blogging

Don’t have time to write blog posts?

Posted by David Foreman

Producing new content for a website can be a time consuming business. You need to research focus keywords, write the copy, source some images, put it all up on the site and SEO it. One of main reasons that people don’t publish enough new content to their website is that they don’t have time to write blog…

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Hubspot and WordPress

Get more from your website with Hubspot and Toast.

Posted by David Foreman

Simply ‘having’ a website doesn’t cut it in today’s search and social-fed traffic to your website. Not being able to identify and nurture visits to your site is a huge problem, and not knowing when you’ve achieved a new business conversion directly from your digitial efforts is painful. Welcome to Hubspot. Hubspot closes the gap…

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Hubspot for The British Library

Posted by Vaughn

It has been a privilege to work with The British Library since last summer getting some inbound marketing initiatives up and running using the HubSpot all-in-one marketing platform. The British Library is a fascinating organisation that seems to blend a kind of membership services organisation with a public service provider, an exhibition operator and small…

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Visit my website | On Holiday

Who is visiting my website while I’m on holiday?

Posted by Vaughn

I don’t know about you but I never quite manage to fully relax on holiday. There’s always the fear that you’re missing business whilst sunning yourself and if you’re not responding to opportunities this week, then where is your business coming from next month? Just who is visiting my website while I am away?  …

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Who is visiting my website?

Who is visiting my website?

Posted by Vaughn

When I am talking to marketers and business owners about their website ambitions, one of the most common questions – of course – is ‘who is visiting my website?’ By that they don’t mean the IP address that Google Analytics gives them, but the actual name of the person visiting the site. Now, as we…

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Content planning

Posted by David Foreman

It’s very easy to get all excited about the prospect of a new website, but content planning comes first. There’s no point having a website if no one can find it. Getting found is now far more involved that adding a few generic keywords to your site and proper meta descriptions. Content is king, and…

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Get more from my WordPress website

Posted by Vaughn

We have had a recent rush of companies coming to us and asking “how do I get more from my WordPress website?”.  Push a bit and the bottom line is that the website is not bringing in anything like the business that they expected. So if that is you, then you are not alone by…

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What are the benefits of inbound marketing?

Posted by Vaughn

A very useful report on inbound marketing in 2013 has been published by inbound experts Hubspot. At a weighty 175 pages there’s quite a lot to wade through – so here in the blog there is a quick summary of some of the key points. Just before going into detail though – as inbound practitioners and…

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Inbound Marketing Trial

SEO Tips…

Posted by Vaughn

Two of the top questions we get asked by companies we meet is “How much should I spend on SEO?” and “What should I be getting from my SEO budget?”. In this blog I am going to look at the second question and I am going to base my answer on a recent conversation. Identities…

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Hubspot from Inboundology

Marketing technology trends

Posted by Vaughn

The height of Marketing Technology when I was a marketing junior was a nifty invention from Microsoft called Excel. It was the one place to record contacts details, leads from shows, and other prospect lists. If you wanted to track a contact from first connection to a valued customer you had to have a degree…

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Inbound Marketing Strategy and Planning

Posted by Simon Browne

Failing to plan is planning to fail!

Here at Toast/Inboundology we believe that strategy isn’t just important; its essential if you want to achieve the goals you have and hit the targets you’ve set. We combine a range of strategies from Marketing through to Sales & Business strategies to create an Inbound Marketing Strategy that is based on facts rather than desire.

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Social media creates traffic, but inbound marketing makes the sale

Posted by Simon Browne

Reading a recent article on “the Top 10 Social Media Marketing questions from Business Leaders”, the vast majority were still around the general area of “What do I do with it?”. Yet there seems to be a wonderful optimism in marketing that you complete your full set of social media sites and the cash starts rolling in. It’s like the Simpsons’ episode when Homer starts an internet business – a prospect comes in wanting help and Homer pauses a moment and says “Can I have some money now?”.

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What is inbound marketing?

Posted by Simon Browne

In trying to answer the question “What is Inbound Marketing”, it is so tempting to say that Inbound Marketing is the opposite of Outbound Marketing – but that is way too simplistic.

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Creative Inbound marketing with full strategic support.

Posted by David Foreman

Toast are soon to become a UK-based Hubspot Partner. If you thought you knew how your marketing is working, think again…

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