Central to these inbound marketing principles is that fact that creating content is the most effective way to attract more visitors to your digital sites and generate those leads. All the search engines and SEO supremos will tell you the same thing – create great content.
So put down the telephone directory you cold call with. Stop clogging email inboxes with thinly disguised ‘please buy something’ sales messages. Instead, create fantastic digital marketing campaigns that will work continuously from the moment they are launched.
The digital world is about marketing to the individual. Your role is to take them from the research and education part of the sales and marketing funnel to the ‘sales-ready’ bottom of the funnel. So start running individual inbound campaigns for, say, 1,000 prospects instead of interrupting 1,000 prospects and getting them to act regardless of where they are in the funnel. That is what Inbound Marketing is all about and where HubSpot makes it easy to manage!
If you partner with Toast Inbound, a UK-based HubSpot agency, you’ll get an agency fluent in both marketing and sales that can take the great stories you have to tell and use them to create visitors and leads.
A key tool for successful Inbound Marketing is HubSpot. Toast has worked with HubSpot since 2012 and uses its marketing automation application every day within our own business.
HubSpot tracks all the inbound marketing manages the nurturing process and presents all the relevant statistics on easy to understand dashboards. Toast is a HubSpot Gold Partner.
You might consider hiring someone to write lots of content. But there are many other digital marketing skills needed to fit it all together. If you work with Toast Inbound you’ll have:
If you can’t stretch to employing this full inbound marketing squad, then contact Toast Inbound to see how we can fit in with your resources to create successful lead generation programmes using Inbound Marketing.
HubSpot has amazing CRM and marketing automation functions, but we also work with a lot of clients who already have large and established WordPress powered websites.
Fortunately, WordPress and HubSpot play nicely together.
We can help you to integrate HubSpot into your existing WordPress site; harnessing all the power of the CRM and automation within the WordPress CMS.
If you’d like to find out more about our HubSpot services, get in touch for a free, no-obligation chat about where you want to get to, and how we can help you get there.
Or to find out more about our Inbound marketing services