There are a huge variety of formats and finishes to choose from for your annual report design. Here we take a look at what you could do to help add that extra wow factor.
Other than A4 will instantly stand out but may have implications for print and distribution. If there are no restrictions on the budget then great, you can go to town but more than likely you will need to speak to your designer to see what options you have for your budget.
The feel of the annual report in your hand can have a considerable effect and reaction for the recipient. Certain papers have textural properties and help communicate a concept, others are more functional and some are selected to meet environmental considerations. Paperweight should also be considered as this can help to define the cover pages from content.
Lamination is a thin layer is added to the paper to give it a certain feel and look. This comes in gloss or matt and is usually applied to the whole of the page. This is mostly used on covers and can be used in conjunction with a spot UV varnish, to provide a contrast. Again like lamination, a spot UV varnish is a thin transparent layer applied to certain graphic or image areas of the page, making it shine and look glossy. This is great for adding subtle touches.
Die cutting is basically cutting a part of, or a shape into, the paper. This can be great in creating intrigue by revealing an image or graphic from underneath the page. Or used as a design feature that helps enhance the overall concept of the annual report.
There are endless possibilities when it comes to binding your annual report. Common types include:
Embossing is pushing a shape out of the page so that it is raised obove the surface. The opposite to this is debossing (or letter press), when you push a shape into the page to create an indent. This is commonly used on logos to create a subtle, high quality affect.
This is when certain areas, normally text and logos, are printed as a thin sheet of metallic foil instead of ink. Used to highlight certain graphic elements and can change even the modest paper into something striking and unusual.
Metallic ink is a varnish containing metallic particles. When metallic ink is printed and left to dry, the metallic particles rise to the surface, reflecting light and creating a metallic sheen. Metallic inks create a similar, but less intense effect than foil blocking because they are applied as paste or liquid ink, versus a thin sheet of metal foil applied directly on top of the page.
Talk to Toast about how we can help you select a format and finish for your next annual report. Get in touch today, we’d love to hear from you on 01295 26 66 44 or click on the link below.