01295 266644

Resources



‘Digital’ and ‘print ready’ PDFs – what are the differences    

Digital and print ready PDFs – what are the differences     You have had your brochure designed and then the designer supplies you with a digital and ‘print ready’ PDFs, so why have they done this and what is the difference? Being able to tell Digital and Print Ready PDFs apart is key. When creating anything […]

Read more

File Formats – Whats What

File Formats – Whats What Ever been confused by what file format to use? Heres a list of different formats and what they can be used for: JPEG Is the most common file format for images. Photos taken on digital cameras and mobile phones will most likely be jpegs. They can be used for printing […]

Read more

RGB and CMYK colour formats – does it matter what I use?    

RGB and CMYK colour formats – does it matter what I use?     RGB and CMYK are colour formats that are used in 2 different fields. RGB CMYK are commonly referred to as ‘screen’ and ‘print’. Toast can help with every aspect of your marketing. Talk To Toast Today. RGB RGB is used for screen […]

Read more

White space is your friend

What is white space? Sometimes when we’re working on a brochure for instance, the client notices some white space on the page and feel they need to fill it with something. In their eyes this is wasted space that could be used to insert more information. When this happens we have to explain to them […]

Read more

Specifying colours – from screen to print and how these differ

Specifying colours – from screen to print and how these differ Whether you’re just about to start your design project or in the finalising stages, specifying the colour you want can get complicated as there are many systems involved that display the colour you want differently. Why is this and how can you get the […]

Read more

How do I supply amends to my designer?

How do I supply amends to my designer? You’ve received the first draft of your new brochure from the designer and want to make a few changes. How do you go about giving them amends? Do you have a document you need updating? Talk to Toast Today  Marked up pdf Our preferred method of receiving […]

Read more

What is the difference between a pixel and vector based graphic

What is a pixel or vector based graphic? If you’ve ever briefed a designer to create a promotional brochure for you company they may have asked you for your logo as a vector graphic, but what is this? Firstly we need to define the 2 main formats of how images are digitally created and used […]

Read more

What is the difference between a logo and a brand?

What is the difference between a logo and a brand? Our clients come to us at Toast asking us to design their logo or brand but what is the difference? Logo A logo is a symbol or mark which helps identify a brand, like a human face. There are many different styles of logo, some […]

Read more

High resolution and low-resolution images – what to use and when

High Resolution and Low Resolution images – what to use and when When dealing with designers you might get asked to supply your images as ‘hi-res’. Firstly we need to define what is a high resolution (hi-res) image and a low resolution (low-res) image and what to use and when. So what are High Resolution […]

Read more

What are crops marks and bleed, do I need them?

What are crops marks and bleed, do I need them? When sending artwork to a printer you might get a response from them that they need the artwork to include crop marks and bleed. So what do they mean and why do you need to add them? Crop marks These are small black lines or […]

Read more

Purchasing images and licensing implications

Purchasing images and licensing implications So you’ve instructed a designer to create an engaging brochure for your company but don’t have any images you can provide them because you simply don’t have any or the ones you have are not suitable for print (hi-res). This is when stock image sites can come in handy if […]

Read more

How can I edit my brochure?

How can I edit my brochure? You brief a design agency to create your company brochure for you. You’re really happy with the results, however, later down the line you need to update some of the information and make edits. How do I edit my brochure? Option one You can go back to your designer […]

Read more

Large and multiple files, how do I send these to my designer?

Large and multiple files, how do I send these to my designer? When working with a designer on your latest brochure, you will probably need to send them multiple and or large image files. How can you do this without clogging up yours and their email accounts with Large Multiple Files? There are several ways […]

Read more