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Strategy and Planning



Building your brand

What is building a brand all about?

Building a brand? If you need to create a new brand or rejuvenate a flagging/unsuccessful brand then there is no shortage of articles and advice all saying that you should build you brand but gloss over exactly how! Simply put – Brand building is the combined result of a well thought-out and carefully delivered brand […]

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Identify the marketing challenge…

The best creative design agency is one that is as eager to understand the problem, as it is to create the solution. When choosing a creative design agency, you obviously want to make sure that they can deliver creative solutions, but the difference between a good and a great creative agency is the ability to understand the marketing challenge before trying to answer it.

What's your challenge?
Brand vs Logo

Brand vs. Logo. What’s the difference?

What’s the difference between a brand and a logo? Brand versus Logo? These days the two are often mixed-up, even by designers, with the word ‘brand’ incorrectly used for a few different meanings, we’ll try to set the record straight. A new business enquiry that we often receive here at Toast is “I’m looking for […]

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What's your brand story

What’s your brand story?

A compelling brand story is now seen as an essential element for all brands, both large and small. First of all, what is a brand story? It’s not a narrative that you read out in a presentation, and it’s not the copy written about your brand on your website or the text in your product […]

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Brand Workshop

Branding workshop for startups, that pay dividends.

Three reasons why you should invest in a Branding workshop and get your strategy right from the very beginning. In the last few years, we have seen an explosion in the number of startups in a whole range of sectors from food and drink through to brand new niche consultancies. This increase has meant that […]

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Re-engage your brand

Using a brand workshop to review and re-engage your brand

It has been said that working on your brand “as you go” is like trying to change the tyres on your car while you’re still driving it! Well, it might not be that bad but it certainly isn’t the best way of using a brand workshop to review and reinvent your brand or update your […]

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creative inbound marketing

How do I improve my marketing?

How do I improve my marketing? If you are asking this question then you are ahead of the game of those that think that their marketing can’t be improved. Convention suggests this is where we should sell in Toast but instead we will answer your question. To do this we keep things simple and focus on the most important (we don’t apologise if these seem obvious) questions, which are…

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Brand-Audit

How do I audit my marketing?

Most marketing teams have a whole range of marketing materials; some of it new but most of it will be historic. In some cases pieces will have been created purely to address a short term tactical need but doesn’t necessarily support the overall brand strategy. Different creative teams may have created some with different expectations on brand or corporate styling. However you have got there, there is a feeling of needing to get to grips with what you have but where do you start? Can you be objective?

Find out how
Brand Auditing

Give your brand, design and marketing a full service

Give your brand, design and marketing a full service: Are you happy with your brand & marketing performance? Are you hitting your targets and achieving your goals? Would you appreciate an impartial opinion and help to Identify & resolve any issues?

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Inbound Marketing

We solve marketing problems with design

I am quite regularly asked what Toast Design does and the simple answer is: we solve marketing problems with design. This does throw some people as they were expecting a menu of different design services. We do have a list of services, but that’s not what we do, we use these services to solve problems. […]

Let's solve your problem

Getting your brand strategy right from the start can pay dividends.

Some good brands have developed by chance, but the great brands haven’t. Behind every great brand is an even greater brand strategy, carefully guiding and constantly adapting to the world around it. Here at Toast, we don’t want to create good brands we want to help create great brands that reflect more than just the […]

Brand strategy