You need to ensure that you have every detail covered from photography to the finishing touches that can make all the difference. First impressions last, so make sure your brochure design for luxury products hits the mark.
Here at Toast Design, we have created brochures for companies that have sold everything from luxury private jets to celebrity hosted events around the world.
When we are working with clients who are selling luxury products or services, we always discuss every element of their brochure needs, from the use of fonts and copy through to various finishes.
A great example of this is the lifestyle brochures we designed for Broughtons, the luxury car sales company. The brochures take full advantage of the fine photography that was provided, balancing it with innovative and stylish layouts and use of fonts and copy.
The overall effect is a magazine that is very hard to put down as each turn of the page delights and inspires the reader. As you can see below, the spreads intrigue and engage the reader selling in a mature and informative way. A great example of making the right impression and then going further!
Another example is the work we have done with Kohler UK, here we were helping them to sell luxurious products aimed at those who desire a touch of luxury in their bathrooms or kitchens.
The challenge we faced was to present the extensive ranges they have without losing the fact that each one is exceptional in its own right.
Toast achieved this through making the most of the beautiful photography they had and balancing the aesthetic with the practical needs of finding technical information on the products.
We did this across a range of brochures and folders.
“The brand awareness that Toast has of Kohler UK, makes the process much easier and has resulted in two pieces of consumer literature that not only showcase the product portfolio but also the brand itself.
The brochures have been received well from our retailers and are a great base from which to grow sales in the UK market.”
Stephanie Matthews, Channel Manager, Kohler UK & Kohler Daryl
At Toast we understand that when it comes to selling luxury products or services you need to pay special attention to the details including:
Layout – make a statement with your layout.
Photography – a picture is worth a thousand words so choose them well.
Copy – avoid jargon and long winded text where ever possible.
Finishes – clever use of finishes can really make that first impression last.
If you balance all of the above elements then you can truly create something special that not only sells the product or service but the brand experience.
If you have a job in mind then you could call us today on 01295 26 66 44 and discuss how Toast can help.