Lamination is a thin layer is added to the paper to give it a certain feel and look. This comes in gloss or matt and is usually applied to the whole of the page. This is mostly used on brochure covers and can be used in conjunction with a spot UV varnish, to provide a contrast.
Again like lamination, a spot UV varnish is a thin transparent layer applied to certain graphic or image areas of the page, making it shine and look glossy. This is great for adding subtle touches. In the Halcyon brochure example above we applied a spot UV varnish to the main swirl graphic and logo while the rest was mat laminated.
Die cutting is basically cutting a part of, or a shape into, the paper. In this instance we have used it to recreate the 3rock logo, cutting the pocket folder so that it reveals the insert beneath.
There are endless possibilities when it comes to binding your brochure. Common types include:
saddle stitch (or staple stitch) – normally the first option for binding, is ideal for smaller brochures and involves wire staples.
perfect bound – ideal for thicker brochures (40-700 pages), involves binding the pages together with adhesive glue along the spine.
wiro bound – this is a metal wire loop that binds the brochure down one side, comes in different colours and is ideal for manuals and reference guides (as shown in the Gatwick example above).
screw fixing – holes are drill into the pages of the brochure and screws inserted (as shown in the Silver Knight example above). Ideal for smaller brochures, giving the brochure a focal element.
Others include case binding (used in hard backed books), various string and sewn binding.
Embossing is pushing a shape out of the page so that it is raised obove the surface. The opposite to this is debossing (or letter press), when you push a shape into the page to create an indent. The Kohler folder above shows the logo debossed into the folder fabric.
This is when certain areas, normally text and logos, are printed as a thin sheet of metallic foil instead of ink. The business card for Magic and Logic above shows the foil applied to the logo.
Metallic or special inks
Metallic ink is a varnish containing metallic particles. When metallic ink is printed and left to dry, the metallic particles rise to the surface, reflecting light and creating a metallic sheen. Metallic inks create a similar, but less intense, effect than foil blocking because they are applied as paste or liquid ink, versus a thin sheet of metal foil applied directly on top of the page.
Brochure design finishes
The brochure design and printing is not the end of the process. Creating other digital formats that your audience can engage is just as important. These can be produced in several ways and now have the potential to reach a much wider audience.
If you’re looking for an agency to work on your brochure design, just get in contact with us and one of our team will be able to talk to you about how we can create something stunning.