Branding

The Toast branding blog.

We’ve over 20 years experience in working with large and small clients to design effective, meaningful branding.

In our branding blog, you’ll find posts about our experience, thoughts and other stuff we like to share.

Branding and Packaging Tunerfish Luglocks

Posted by David Foreman

Tuner Fish lug locks are an essential bit of kit used by professional drummers worldwide to keep their drums in tune. Designed by drum designer Mike Bigwood and professional drummer Mark Richardson of the band Skunk Anansie. They designed and manufactured the Tuner Fish Lug Lock after Mark had tried every available lug lock on…

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Why your business needs a branding agency.

Posted by Chris

Working with a branding agency can make a real difference to the success of your product or service. It’s a well-known fact; businesses that invest in design are more successful.  Working with a branding company should be seen as an essential service. Start-up businesses can use a branding agency to get the best start in…

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Kombucha Drink Branding by Toast Design

New Kombucha Drink Branding & Packaging Design

Posted by Chris

Toast have recently completed the branding and drink packaging design for a new brand on the market, The Kombucha Tea Co. Kombucha is a healthy alternative to fizzy drinks, packed full of probiotics, antioxidants and vitamins, so there are lots of health benefits, and it’s great for the immune system. It originated in China around…

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Rebranding baby food with Goodness Gracious Foods

Posted by Chris

Toast recently collaborated with Goodness Gracious Foods to complete a total rebranding of their range of baby foods. The branding team at Toast win opportunities to work on a wide variety of projects and were excited when Goodness Gracious Foods approached us to work on a rebranding project in a new and exciting sector.  As we started speaking to…

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Brand vs Logo

Brand vs. Logo. What’s the difference?

Posted by Chris

What’s the difference between a brand and a logo? These days the two are often mixed-up, even by designers, with the word ‘brand’ incorrectly used for a few different meanings, we’ll try to set the record straight. A new business enquiry that we often receive here at Toast is “I’m looking for a branding agency…

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Brand Application

Brand Application

Posted by David Foreman

Once you have a new brand and a clear guide on how to apply it, we can help making your brand live and breathe through every channel. Here at Toast we are with you every step of the way. We are not interested in creating a brand that just looks good at presentation; how your…

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Getting your brand strategy right from the start can pay dividends.

Posted by David Foreman

Some good brands have developed by chance, but the great brands haven’t. Behind every great brand is an even greater brand strategy, carefully guiding and constantly adapting to the world around it. Here at Toast, we don’t want to create good brands we want to help create great brands that reflect more than just the…

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What is branding?

Posted by David Foreman

Branding involves every aspect of communication you have with customers, staff and other audiences. The way in which you deliver your brand across the material you produce makes all the difference.  Here at Toast we have developed our own unique approach to delivering branding strategies for our client’s products, services and organisations. We don’t believe…

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Brand Refresh

Posted by David Foreman

A brand refresh is a more subtle approach than rebranding and it particularly comes in to play when a brand design is looking dated and a update is needed to re-energise the brand. The most important thing about a brand refresh is that the brands general look and feel, style  and approach generally remains consistent…

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Logo & Brand Design for Startup Businesses

Posted by Chris

Creating an effective logo and brand identity for a startup business is vital to it’s success.

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food branding tips

Branding tips for artisan food producers

Posted by Chris

We’ve worked with a few food brands recently, all of which can be classed as artisan food producers, and there are two things that they all have in common….

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Great branding for great pubs by Toast Design.

Creating great branding for pubs

Posted by Chris

In an age when over 50 pubs are closing per week in England, It’s essential that pubs make the most of good design to communicate to their guests in a highly competitive and saturated market.

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A taste for food brand design

Posted by Chris

I have a real passion for working with foodie brands, particular the artisan, smaller companies that really care about what they’re producing and have a passion for it.

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