Toast Strategy

Get your brand strategy right from the start, and set the foundations for success.

Here at Toast, we don’t want to create good brands we want to help build great brands that reflect more than just the inherent properties of the product or service. We work alongside our clients, matching their passion for their product with our passion for design. A well-designed brand can often be one of the most valuable assets a company can own, but like all assets, it needs to be appreciated and valued.

Some good brands have developed by chance, but the great brands haven’t. Behind every great brand is an even greater brand strategy, carefully guiding and constantly adapting to the world around it.

 

So why have a strategy workshop?

Everyone can benefit from support at one stage or another. Your needs will be unique to you and your situation, but a solution will be available via one of our comprehensive range of workshops. Our workshops for up to 8 people at a time are carried out at Toast HQ, and consist of 4 stages:

What’s involved?

Research – Review & Research.

Investigation – Interviews & Workshop.

Development – Research & Investigation.

Delivery – Final brand document.

Talk to us about our brand workshops

So why use Toast?

Toast will work with you from day one to establish a vision of your brand that means something, not an arbitrary statement that can be mistaken for anyone else or a glib reference that inspires no one. Through a process of investigation and research including workshops & creative brainstorming, we will develop an initial understanding that will challenge preconceptions and established the fact. It is only at this point that a branding strategy can be truly considered and developed. Only when you have the vision and the visual toolkit can you start to build the brand and apply it to the marketing challenges you face.

Once we have helped to build a brand for you, we will speak to you about creating brand guidelines, to help ensure all your hard work isn’t undone.

Next steps

If you are interested in how our brand strategy workshop could work for you,  it’s best to have a brief chat though your requirements. You can give us a call on 01295 266644 or drop us a line here.

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