Brand guidelines, corporate identity guidelines or a brand book?
Whatever you want to call it, having a solid creative and strategic foundation for your brand is extremely important.
We can help you strengthen your branding by planning, designing and implementing corporate identity guidelines across all your marketing materials and channels.
There’s a good reason that larger companies create brand guidelines. Some larger brands even have publicly accessible brand websites. Check out Uber’s brand guidelines, Audi’s Brand Appearance, or Google’s visual guidelines for some examples. (note that these cover mainly the visual brand guideline elements in these public-facing documents).
Ultimately what you are looking for in creating a set of brand guidelines is guidance and control over how your brand looks, what it says and how it is perceived. Brand guidelines are equally important for internal users and customers alike.