If you sell a product or service via your website, getting sales and new business conversions is a numbers game. You need a healthy number of visitors to your site in order to convert. This is where the benefits of content marketing come in.
If you’ve currently got a website, it’s probably doing one of two things. Firstly acting as a reference point for your business where people who’ve already heard of you can do a little more research into your product or service. Or secondly, it might already be ranking in the search engines; bringing you visitors (and potential new business) from people searching for your product or service.
You can’t let your website sit there with content that’s gradually growing older. Many people make the mistake of viewing a website as a ‘to-do’ item that can be completed, pushed live and left alone.
In order to maximise the effectiveness of your site, you need new, relevant and interesting content published on there regularly. The benefits of content marketing will not be truly realised unless you have a clear plan of how you’re going to go about this.
There are various free and paid-for tools out there that can help you do this. In the most basic form, you’ll need the following to make your content marketing efforts work.
It’s really tempting to get as much content live as quickly as possible. In reality, most businesses just don’t have the resource to publish as often as they’d like to, so make sure your pla above is realistic. Often, having too much to do means that the content you do manage to produce can be rushed and ineffective.
It’s best to start slowly, identifying what works for you and then building on that.
Don’t spend precious time and resource on content marketing without first making sure you can identify when you get an enquiry as a direct result of your content marketing.
You’re website probably already has forms and things for visitors to fill in, but ideally you’ll need the following:
Wherever you are on your digital marketing journey, we can help you maximise the benefits of content marketing. If you’re just starting out, we can work with you to plan and implement campaigns. Or if you’ve already started, we can show you how to improve your results.
Give us a call today on 01295 266644 to talk to one of our digital team and find out more, or drop us a note via our contact form.