Posts by Alex Roe at Toast. Read posts written by Alex Roe.

Posts by Alex Roe

I’m a designer here at Toast, where I lead projects from the very first client meeting through to the final sign-off. I work across a wide variety of sectors and formats, from branding and templates to brochures, reports, and infographics. Our clients range from small local start-ups to global organisations, and I love the challenge of adapting my design thinking to each one.

The craft of editorial design in 2026.

Editorial design continues to change, but the core principles still hold true. Clear hierarchy, readable typography, flexible grids and accessible layouts remain essential for creating publications that are easy to use and worth reading.

Categorised: Design resources, Designing magazines
Written by Alex Roe.
Last updated: July 16, 2026

The agency perspective on client deadlines.

When a client shares timelines in advance, trusts the team to do their job, and understands the impact of changes, the relationship works better, and the work is stronger. Agencies are built for deadlines. They just need to be fair ones.

Categorised: Strategy and planning
Written by Alex Roe.
Last updated: June 5, 2026

The biggest mistakes clients make when briefing a design agency.

Brief better, and the work gets better. The project moves faster. And your agency becomes a partner, not just a supplier.

Categorised: Full service design, News
Written by Alex Roe.
Last updated: June 5, 2026