When we are approached by a client looking to work with us, we don’t focus on what their previous agency did wrong but choose to concentrate on how we can fulfil (and hopefully exceed) their needs. But we are aware of some common questions and these include:
Q: Account management: How do you work with clients?
A: Truth is there is no one way of account management. Most agencies will have a similar process. The important thing to establish is a clear understanding of key responsibilities and decide on a service level agreement from day one, so everyone knows what is expected and what should be delivered.
Q: Do you have experience in our particular sector?
A: In some industries, it is essential to have specific experience of how they work or an understanding of explicit needs, but in most cases an experienced designer is more than capable of resolving the challenge. As long as an agency has a thorough understanding of how businesses of a similar size and requirements works, the creative work should speak for itself.
Q: Do you have capacity to take on our work?
A: Any design agency will most likely say they are more than capable of taking on your account, but it is essential that you examine their ability to undertake a number of different projects at the same time and how many designers are available to work on them at any given time. Admittedly, for larger accounts
It’s important to assess any prospective agency with a fresh set of eyes, try not to let the shortcomings of your existing agency perspective and try not to presume anything.
Ultimately, it may come down to whether you like the people that you are going to work with. Some agencies may even have meetings, specifically intended to build 1-1 relationships called ‘chemistry’ meetings, just make sure that those involved are the people that you and your team will be working with on a day to day basis.
If you are less than 100% confident in your existing agency, talk to a team that can help – Talk to Toast.