Annual Reports can often be a little dull, but this doesn’t have to be the case. With the use of some clever copy and design, Toast will help you to highlight important facts and make your reports more effective.
Below are some tips on how we achieve great Annual Report design:
Your project will be unique to your business so certain styles and designs will work better for you. Our expertise will help you get the design spot-on.
Let’s take a closer look at these elements.
Infographics are essential to presenting complex information in a clear, quick, informative and straightforward format. Infographics are ideal for annual report design as they emphasise certain facts you wish to highlight within your annual report that may otherwise have been missed.
Once created, infographics can also be reused in presentations, websites, email campaigns and brochures, giving you a powerful visual message that can then be easily applied to a range of other marketing materials.
Pull quotes used in prime locations in your report are an ideal visual shortcut to relevant facts. Used well, pull quotes are a reliable conveyor of important information. This can then be styled to enhance the design of your Report. One nice touch is to use full-page quotes to break up sections of your Report.
People can easily get lost in large amounts of text so it’s important that you have a clear, well-defined hierarchy of font-styles. Simple typographic layouts help define sections and make it easier for the reader to follow, reference and consume. Don’t be tempted to use lots of different fonts. This can make your Annual Report harder to read.
The way your annual report is printed can add that extra ‘wow’ factor. Embossing, matt lamination, die cutting, foil blocking or using a specialist paper will give it extra ‘pop’ and a tactile quality that makes it stand out. Clever binding options will also add an extra dimension to the finished report, giving it that extra feel of quality and individuality.
If you’re looking for a new agency to work on your annual report design, just get in contact with us and one of our team will be able to talk to you about how we can create something amazing.