There are so many Reasons to use Inbound Marketing to increase conversions and sales, but you don’t have to dive in head first and try to do everything at once.
The key to successful inbound marketing campaigns is great planning. It’s important to be able to identify what works for you quickly to avoid burning through budgets before you get your first conversion.
Automation is an important part of inbound marketing. Being able to set up complex rules and if/else campaigns mean that once set, you can leave them to do their job. Add into this that you’ll be providing your sales teams with warm leads that convert more. This reduces your cost-per-lead.
You’ll be using your knowledge within your sector to become a leading source of information. The more content you produce, the more often you’ll be found (or sought out) when potential clients have a need for something.
Cold calling is ineffective, annoying and can be soul-destroying for sales staff. Marketing your knowledge and expertise to your potential clients means your contacts are warm – you’re in touch with potential customers that want to speak to you.
The more content you produce, the larger your site becomes, the more backlinks you get and the higher Google starts to rank you for a whole range of keywords that you provide content for. When your brand is seen in the SERPS for related searches, you’ll encourage higher click-through rates and get more conversions.
Adopting a content marketing strategy means that you’ll have a plan for new content. Google likes new content. Keeping it coming will further increase your overall page rank and domain rank. The more often you publish, the better.
When you’ve got great content to work with, posting relevant and engaging content on social media becomes easier. You’ll do it more often, and as you’re posting great content, your followers and likes will benefit as a result.
A simple look at where big brands are going to be spending their marketing budgets in the future suggests a move away from more traditional marketing channels such as radio, print and television advertising. The trend is there now, so you’ll be using techniques that your competitors may be slower than you to employ.
It’s rare that we talk to a prospect that’s in a position to buy today. Sharing information and expertise using your content is a great way to build your brand advocacy and remain top-of-mind when prospects need something that you offer.
Publishing plenty of content demonstrating your skills and knowledge within your sector will ultimately make your site a go-to place for research and information. Once you’ve got warm prospects on there, you can use other techniques to convert them or encourage mailing list sign-ups.
If everyone else in your industry is already using content marketing and regularly publishing great thought-leading content within your sector, you can end up looking like a ‘me too’ contender.
It can be very difficult to pin down the success rates of more traditional forms of marketing. Inbound shows you what is working and what’s not worked so well, so you can do more of what wins you new business.
Trace each and every piece of new business you get back to the content that generated the lead. See the interactions with your website, the downloads and the eventual new business won.
When you start to see what content has produced what sales it’s like a ‘eureka’ moment – and you know how to create even more of those to win even more new business.
Wherever you are on your inbound marketing journey, Toast can help you to plan, implement and refine campaigns to get the best results. We’re a full-service agency, so can look after your website, inbound and creative in-house. Call us today on 01295 266644 for a no-obligation chat through your requirements.