Logo and print identity
| Our Client Our client is a high-level government department. So much so in fact that we can’t name them. |
The Requirements Too develop a visual and print identity for their corporate travel plan. A department-wide strategy to help employees make informed choices about their work-travel arrangements. |
How we solved it We identified the six key methods of transport used by staff and developed an identity to communicate quickly and clearly. The strong use of iconography sat perfectly with our clients business operations. |
