Toast Blog

It is hard to know how small to go with font sizes on printed materials, especially with things like terms and conditions and price lists. The most common font sizes used in printed copy range from 10-12pt. Sizes bigger than 12pt are best reserved for introductions, headings or titles. If you are going to go …read the rest.

Online brochures or ‘flippy page’ brochures have different names but fundamentally offer the same thing, the ability to view your brochure online.

A surprise brown parcel recently arrived at Toast Towers, intrigued, we opened it to find a lovely packaging design book inside, but no-one at Toast remembered ordering it?

There are currently around 10,000 new food and drink products introduced in the UK each year. So what do you need to do to ensure that your new product gets noticed, or your existing product doesn’t get lost under the raft of newcomers?

Well designed, clear and consistent food label design is key.

Two of the top questions we get asked by companies we meet is “How much should I spend on SEO?” and “What should I be getting from my SEO budget?”. In this blog I am going to look at the second question and I am going to base my answer on a recent conversation. Identities …read the rest.

If you have found this page then there is a good chance that you have been googling Infographics or how to create infographics. There is no shortage of detailed guides & Top 20 tips or more often infographics that guide and advise on how to create a compelling and effective infographic.  Here at Toast Design …read the rest.

A WordPress User Training Workshop beats a quick start guide..for me anyway Learning to use any new application, let alone a global phenomenon like WordPress can be quite a challenge. The choices, in terms of how you learn, are however fantastic these days.  You can download countless e-books and PDF manuals; you can watch youtube …read the rest.

When was he last time you flicked through a real life brochure? More and more brochures these days are either attached to emails, made available online or read on a phone, tablet or e-reader of some form. So if you have gone through the effort of commissioning a brochure it makes sense to get versions …read the rest.

Creatively redesign a furniture catalogue that sells into the schools & education market.

Sell luxury holidays with brand new brochures. Design and artwork for a brochure that sells luxury holidays for Westminster Classic Tours.

Design and artwork for an innovative product brochure. Our Client: Unreal Lawns. The Requirements: To create a product brochure for an innovative grass product

MARKETING TECHNOLOGY TRENDS – MARKETING APPS OR INBOUND MARKETING PLATFORMS? The height of Marketing Technology when I was a Marketing Junior was a nifty invention from Microsoft called Excel. It was the one place to record contacts details, leads from shows, and other prospect lists. If you wanted to track a contact from first connection …read the rest.

Failing to plan is planning to fail!

Here at Toast/Inboundology we believe that strategy isn’t just important; its essential if you want to achieve the goals you have and hit the targets you’ve set. We combine a range of strategies from Marketing through to Sales & Business strategies to create an Inbound Marketing Strategy that is based on facts rather than desire.

Reading a recent article on “the Top 10 Social Media Marketing questions from Business Leaders”, the vast majority were still around the general area of “What do I do with it?”. Yet there seems to be a wonderful optimism in marketing that you complete your full set of social media sites and the cash starts rolling in. It’s like the Simpsons’ episode when Homer starts an internet business – a prospect comes in wanting help and Homer pauses a moment and says “Can I have some money now?”.

Here at Toast Design we have developed a unique 5 Stage process for creating great logo design.

Toast have recently completed the branding of Love Art Fair, a free to view art fair in The centre:mk, Milton Keynes, presented by Curator.

In this day and age, with consumers being sold to every minute of the day, it is even more important that you consider every aspect of that FIRST IMPRESSION.

So when it comes to choosing a designer, who should you pick – one that could design one publication or a design team that creates 100′s?

Toast Design have a range of clients that require complex sales tools from folders to niche brochures, but all depend on us to deliver great catalogue design.

In trying to answer the question “What is Inbound Marketing”, it is so tempting to say that Inbound Marketing is the opposite of Outbound Marketing – but that is way too simplistic.

Here at Toast we love the Speciality & Fine Food Fair which begins this weekend at Londons Olympia, it’s packed with two of our favourite things….

Toast Design provide outsourced design services for PR agencies and they are really happy with the results.

Brochures need to work hard these days, never has this been truer than with Charity brochures. Getting the most out of your budget isn’t so much a desire as a business prerequisite.

Here at Toast we have helped our clients sell everything from widgets to thingy-m-bobs but some of the very best luxury brochure design has been driven by prestigious brands…

Rebranding a business can be a challenging yet rewarding process, it can breathe new life into a business. But it has to be done with a strategy, a process, thought, and most of all for the right reasons.

There are lots of opinion pieces on logo design and it can be rather confusing, but with over the last 15 years experience working with many businesses we have put together a guide to creating effective logo design.

Creating an effective logo and brand identity for a startup business is vital to it’s success.

We’ve worked with a few food brands recently, all of which can be classed as artisan food producers, and there are two things that they all have in common….

In an age when over 50 pubs are closing per week in England, It’s essential that pubs make the most of good design to communicate to their guests in a highly competitive and saturated market.

Toast is currently looking into converting the Halcyon Events brochure into an interactive digital format that can be displayed on a promotional tablet device.

Toast have been working on the redesign of the Mogo Direct furniture brochure, a product catalogue aimed at schools and universities.

Toast are soon to become a UK-based Hubspot Partner. If you thought you knew how your marketing is working, think again…

I have a real passion for working with foodie brands, particular the artisan, smaller companies that really care about what they’re producing and have a passion for it.

We’ve just had a half-day brainstorming and branding workshop at Toast with a brand new client. Some exciting new ideas and directions came out of the discussion. Watch this space for further news!

Local Band Leatherat have released a great charity single! All proceeds will go to UK Uncut and Occupy.

We have recently designed and built a new site for Magic and Logic.

Our work for tasty chocolatiers is road-tested!

The new Toast website and new (rather empty) blog

We’ve recently completed a small branding project for Play England

So we had four, yes FOUR work experience students in…